Social Media Strategist

About the role

Serves as the strategic channel owner for organic social strategy, execution and optimization of differentiated multimedia content across various social platforms, including but not limited to Facebook, Instagram, LinkedIn, TikTok, Snapchat, X, Reddit. Provides data-driven insights and recommendations to improve content performance and donor engagement. Serves as a strategic resource for the broader Digital Team, providing advanced troubleshooting support and strategic guidance for high-priority digital campaign activity when needed.

Essential Functions

• Serves as the subject matter expert and channel owner for organic social media tactics, providing strategic guidance, troubleshooting, and support
• Leads the development, execution, and optimization of a differentiated content strategy across social media platforms to reinforce organizational mission and brand voice
• Creates reporting and provides insights and recommendations to improve content performance and donor engagement
• Identifies emerging social media trends and recommends innovative strategies to enhance online engagement
• Maintains monitoring and responding to donor feedback and reviews across social platforms and third-party sites, escalating issues in partnership with Customer Care and operations teams as needed
• Engages with donors, partners, and local businesses through public-facing comments and direct messaging to strengthen brand trust
• Manages content strategy for organizational programs, amplifying mission-driven story-telling by highlighting donor and patient experiences
• Collaborates cross-functionally with other Digital Marketing team members to ensure consistency in execution and adherence to best practices

Qualifications

• Bachelor’s Degree in Marketing, Business or related field and three (3) years relevant experience or an equivalent combination of education, certification, training and/or experience
• Exceptional written, verbal, and presentation skills
• Knowledge of social media content creation (video editing, content creation tools) and community management
• Strong project management, organizational, and time management skills with high attention to detail; ability to meet deadlines and stay current with social trends in a fast-paced environment
• Skilled in publishing tools, such as Sprout, Hootsuite, etc.
• Skilled in Microsoft Office applications

Preferred Qualifications

• Bilingual (Spanish) language proficiency, both written and spoken preferred