Social Media Strategist

About the role

DSplus is a Saatchi & Saatchi company created around the idea of a “Digital Salesperson” who leads a customer through the entire lifecycle of their automobile ownership journey. Clients include Toyota Motor North America and Toyota & Lexus Dealerships nationwide, and DSplus is an Agency of Record for Southeast Toyota Distributors. The mission merges Saatchi & Saatchi’s world-class branding with dealership retail needs to deliver an end‑to‑end customer experience that reflects Toyota’s quality and integrity while driving sales. DSplus employs a data‑driven, integrated messaging platform powered by AI, insightful media strategies, and high‑performance creative, always aligned to the Toyota brand and each client’s value proposition. The culture values authenticity, transparency, collaboration, and high standards, recognizing and rewarding success while putting employees first. This role is based in El Segundo, CA and may be open to remote employees on the West Coast.

Responsibilities

• Act as primary day‑to‑day client contact, working as the Most Trusted Advisor to support all client business needs and meet objectives and benchmarks month over month
• Work with planning and operations teams to ensure all campaigns are seamlessly executed
• Develop strategic paid social media recommendations in support of client requests that outline platform recommendations, implementation details (placements, formats), success measurement, and timelines
• Place social media advertising campaigns across Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat based on the approved campaign strategy
• Utilize advanced targeting strategies to execute complex campaigns, including custom audiences, third‑party data, exclusion lists, lookalike audiences, and more
• Optimize campaign buys to ensure budgets are spent as effectively as possible each month
• Develop in‑depth campaign reports in partnership with the analytics team that outline insights on media delivery, engagement, creative, website traffic, attribution, and key learnings

Qualifications

• 3+ years of professional experience, with a minimum of 2 years of experience with paid social advertising
• Proficiency with Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat that includes a clear understanding of each platform’s core features, as well as a technical understanding of each network’s advertising capabilities
• Proficiency with both Business Manager and Ad Manager dashboards for all core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting
• Experience handling large media budgets and developing insights based on campaign results
• Strong project management and organizational skills, able to manage multiple projects and campaigns at once
• Experience with campaign tracking and efficiency tools utilizing tools like Sprinklr, Adobe Analytics, Asana, Google Workspace, Monday.com, etc.
• Facebook Blueprint Media Buying Certification strongly preferred
• Passion for social media, avid user, and desire to stay current on the latest social media trends, capabilities, and platforms
• Self‑motivated, well‑organized, and assertive, with strong analytical and deductive skills
• Strong interpersonal, written, and verbal communication skills for effective client relations
• Experience with retail and/or automotive strongly preferred