Social Media Strategist

About the role

The Social Media Strategist is responsible for collaborating with the digital strategy team to develop, execute, and manage social media strategies and content for flagship social channels. They will work closely with team members to align social media content with established strategies and goals.

Responsibilities

• Collaboratively co-creates, executes and manages social media strategies and content plans to support events, campaigns and other marketing strategies or initiatives.
• Supports all projects and initiatives that may be assigned to support the University’s marketing goals and business initiatives.
• Manages the University’s social media publishing calendar.
• Collaborates with team members to plan and curate engaging content for multiple audiences in a variety of ways and formats.
• Collaborates with team members to coordinate regular posting and daily monitoring of all flagship accounts.
• Co-manages student assistant and intern team supporting regular posting and content creation efforts.
• Tracks and reports on key performance indicators and benchmarks to measure the effectiveness of social media strategies and efforts.
• Makes recommendations and adjusts strategies based on analytics and insights.
• Frequently monitors University channels, external channels and social conversations, and directs issues and opportunities to the proper departments for prompt and appropriate responses, seven days a week.
• Manages social listening as relevant.
• Stays up-to-date on industry trends.

Requirements

• Bachelor’s degree in communications, marketing, or equivalent degree or professional experience required.
• Minimum of 2-4 years’ experience in digital and social media communications and digital marketing.

Skills and Knowledge

• Expertise in creating, executing and managing social media strategies for an established brand.
• Advanced ability to communicate in writing, including strong editing skills and knowledge of the fundamentals of writing and grammar.
• Thorough knowledge of social media platforms, best practices, proficiency working across platforms.
• Expertise in strategic thinking with an in-depth understanding of analytics and social reporting.
• Understanding of how to leverage social media for brand development and to achieve organizational objectives.
• General knowledge of principles and practices related to storytelling, communications, public relations, marketing, user-generated content management, and reputation management.
• Strong organizational and time management skills, high level of attention to detail, ability to take initiative and problem solve, and ability to adapt to new and changing technologies.
• Strong critical thinking skills, excellent judgment, and ability to respond quickly and strategically in a variety of situations and environments.
• Existing knowledge of Adobe Creative Suite software, third-party social media tools, content management systems and similar technologies is preferred.