Social Media Strategist

Paid Social Campaign Activation

Act as primary day-to-day client contact, working as the Most Trusted Advisor to support all client business needs and meet objectives and benchmarks month over month.
Work with planning and operations teams to ensure all campaigns are seamlessly executed.
Develop strategic paid social media recommendations in support of client requests that outline platform recommendations, implementation details (placements, formats), success measurement, and timelines.
Place social media advertising campaigns across Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat based on the approved campaign strategy.
Utilize advanced targeting strategies to execute complex campaigns, including custom audiences, third-party data, exclusion lists, lookalike audiences, and more.
Optimize campaign buys to ensure budgets are spent as effectively as possible each month.
Develop in-depth campaign reports in partnership with the analytics team that outline insights on media delivery, engagement, creative, website traffic, attribution, and key learnings.

Online Reputation Management

Monitor clients’ social media channels, initiate conversations with and respond to engagements and reviews based on established brand and client guidelines.
Monitor clients’ automotive reputation profiles and respond to all client feedback.
Engage clients for review resolution and provide recommendations on appropriate response.
Meet with client contacts to review reputation performance, consult on new social media capabilities, and provide recommendations on social media strategies to support business objectives.
Provide demonstrations of our proprietary social media online management platform and online reputation service packages.