Specialty Sales Leader, Heavy Equipment

BrainWorks is partnering with a leading, rapidly growing heavy‑duty equipment distributor to identify a Specialty Sales Business Leader responsible for owning the strategy, execution, and growth of an important statewide aftermarket product category.

Responsibilities

• Build and execute the statewide growth strategy for the product category, using customer, equipment, and market data to identify whitespace and prioritize opportunities.
• Partner with an established field sales organization to increase customer penetration, competitive displacement, retention, and share of wallet.
• Serve as a product and commercial resource to sales teams, providing training, coaching, and joint customer support while influencing without direct authority.
• Work directly with customers to understand equipment usage, maintenance practices, uptime requirements, and total cost of ownership.
• Develop strategies to convert competitive accounts and expand business with existing customers.
• Partner across sales, parts, service, and equipment teams to create a coordinated aftermarket strategy.
• Track revenue, pipeline, market penetration, and performance trends to identify opportunities and improve execution.
• Build strong relationships with customers, suppliers, and internal stakeholders throughout Georgia.
• Develop deep expertise in the assigned category and translate technical product knowledge into a compelling customer value proposition.

Qualifications

• Proven success in sales, business development, product management, aftermarket, product support, or another technical‑commercial role.
• Experience working in a dealer, distributor, OEM, heavy equipment, construction equipment, or industrial environment (strongly preferred).
• Demonstrated ability to identify and capture new business opportunities and expand relationships with existing customers.
• Ability to influence and engage salespeople and other stakeholders without formal reporting authority.
• Strong commercial and analytical mindset with an understanding of revenue, profitability, market penetration, and customer retention.
• Comfortable working directly with customers and translating technical products into business value.
• Experience using CRM, customer, or market data to prioritize opportunities and drive execution.
• Self‑starter with an owner’s mindset who is equally comfortable developing strategy and working alongside field sales teams.
• Bachelor’s degree preferred or equivalent relevant experience.

Why This Opportunity

This role goes beyond a traditional product sales position. It offers ownership of an established category within a large, growing organization, allowing the leader to shape market approach, uncover growth opportunities, and guide the broader sales organization in capturing them. The position provides significant visibility with senior leadership, exposure across the statewide organization, and long‑term career advancement potential.

Travel & Location

Approximately 20–40% travel, primarily throughout Georgia. Metro Atlanta‑based candidates are preferred due to regular interaction with leadership, sales teams, and customers.

Benefits

• Competitive base salary plus performance bonus
• Vehicle reimbursement program
• 401(k) with company match and profit sharing
• Comprehensive medical, dental, and vision benefits
• Paid time off
• Wellness programs
• Ongoing training and development
• Long‑term advancement opportunities