Specialist Manager, Marketing

About the role

Work you'll do As a Specialist Manager, Marketing on the GPS Marketing team, you will be responsible for:

• Developing and executing strategic marketing plans that support business priorities and position Deloitte to compete in the government marketplace.
• Planning, launching, and measuring integrated marketing campaigns that drive awareness, generate leads, and evaluate return on investment.
• Leading content strategy and supporting research- and data-informed content development aligned to business objectives.
• Partnering with Government Sales and Brand, Marketing, and Communications teams to define target audiences, refine positioning, and activate paid and organic marketing programs.
• Serving as a marketing advisor across a matrixed organization to prioritize initiatives and deliver against strategic business needs.

Responsibilities

• Developing and executing strategic marketing plans that support business priorities and position Deloitte to compete in the government marketplace.
• Planning, launching, and measuring integrated marketing campaigns that drive awareness, generate leads, and evaluate return on investment.
• Leading content strategy and supporting research- and data-informed content development aligned to business objectives.
• Partnering with Government Sales and Brand, Marketing, and Communications teams to define target audiences, refine positioning, and activate paid and organic marketing programs.
• Serving as a marketing advisor across a matrixed organization to prioritize initiatives and deliver against strategic business needs.

Requirements

• Required: Bachelor's degree in Marketing, Advertising, Communications, English, or Public Relations
• Required: 7+ years of experience in marketing strategy, business marketing planning, and communications
• Required: 4+ years of experience in the government professional services market
• Required: 2+ years of experience working across cross-functional teams
• Required: 2+ years of experience managing multiple projects with competing deadlines
• Required: Ability to work independently and collaborate as part of a team
• Required: Effective written and verbal communication skills
• Required: Meticulous attention to detail and quality of work product
• Required: Ability to build and sustain professional relationships
• Required: Ability to lead projects or workstreams
• Required: Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
• Required: Strong interpersonal skills and professional demeanor
• Required: Ability to meet deadlines
• Required: Ability to mentor and provide clear guidance to others

Qualifications

• Preferred: Experience developing and executing paid and organic marketing campaigns
• Preferred: Experience building content strategies informed by research and performance data
• Preferred: Experience supporting thought leadership initiatives, including white papers, events, and omnichannel campaigns
• Preferred: Experience managing creative teams or agency partners
• Preferred: Experience presenting campaign recommendations or results to senior leaders
• Preferred: Proficiency with Microsoft Office, including Word, Excel, PowerPoint, and Outlook