Specialist, Events & Demand Generation - VIVOTEK USA

Demand Generation & Digital Campaigns

• Own the planning, execution, and optimization of multi-channel demand generation campaigns, including email, webinars, and integrated event follow-ups
• Manage email and nurture campaigns using platforms such as Constant Contact and Microsoft Dynamics to drive lead acquisition, engagement, and conversion
• Develop and maintain audience segmentation strategies to support targeted outreach and account-based initiatives
• Own the end-to-end webinar program strategy and execution within Zoom, from setup and promotion through post-event lead follow-up
• Track, analyze, and report on campaign performance, providing actionable insights and recommendations to improve ROI and pipeline contribution

Event Strategy & Execution

• Lead the strategy, planning, and execution of all Tier 1 and Tier 2 events, including trade shows, roadshows, partner events, and customer engagements
• Own event logistics end-to-end, including product placement strategy, equipment requirements, internet connectivity, booth setup, and vendor coordination
• Ensure events are executed to a high standard, delivering consistent brand presence and a strong customer experience
• Partner with sales to align event goals, lead capture strategy, and post-event follow-up to maximize pipeline impact
• Manage event timelines, budgets, and internal coordination to ensure flawless execution

Creative & Campaign Enablement

• Oversee the development of event and demand generation collateral, including flyers, brochures, presentations, and sales enablement assets
• Collaborate with internal stakeholders to ensure creative assets align with brand standards and campaign objectives
• Support the creation of visual and messaging assets that enhance campaign performance and event engagement