Specialist, Events & Demand Generation - VIVOTEK USA

Responsibilities

• Own the planning, execution, and optimization of multi-channel demand generation campaigns, including email, webinars, and integrated event follow-ups
• Manage email and nurture campaigns using platforms such as Constant Contact and Microsoft Dynamics to drive lead acquisition, engagement, and conversion
• Develop and maintain audience segmentation strategies to support targeted outreach and account-based initiatives
• Own the end-to-end webinar program strategy and execution within Zoom, from setup and promotion through post-event lead follow-up
• Track, analyze, and report on campaign performance, providing actionable insights and recommendations to improve ROI and pipeline contribution
• Lead the strategy, planning, and execution of all Tier 1 and Tier 2 events, including trade shows, roadshows, partner events, and customer engagements
• Own event logistics end-to-end, including product placement strategy, equipment requirements, internet connectivity, booth setup, and vendor coordination
• Ensure events are executed to a high standard, delivering consistent brand presence and a strong customer experience
• Partner with sales to align event goals, lead capture strategy, and post-event follow-up to maximize pipeline impact
• Manage event timelines, budgets, and internal coordination to ensure flawless execution
• Oversee the development of event and demand generation collateral, including flyers, brochures, presentations, and sales enablement assets
• Collaborate with internal stakeholders to ensure creative assets align with brand standards and campaign objectives
• Support the creation of visual and messaging assets that enhance campaign performance and event engagement

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
• 5-7+ years of B2B marketing experience, with a strong focus on demand generation and event marketing
• Proven experience managing digital campaigns, webinars, and in-person events that support pipeline growth
• Proficiency with marketing automation, CRM platforms, and email marketing tools (e.g., Microsoft Dynamics, Constant Contact)
• Strong analytical skills with the ability to measure performance and translate data into actionable insights
• Excellent organizational and project management skills, with the ability to manage multiple initiatives simultaneously
• Strong communication skills and experience collaborating cross-functionally with sales and marketing teams