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Jobs · Sales · California

Demand Generation Specialist, Events & Operations

Tesla · Palo Alto, CA · 2 mo ago
On-siteSales$72k–$132k/yrFull-time

The Residential Energy Demand Generation Team at Tesla is focused on developing resources and leading programs to increase demand and ensure installation targets are met. We are seeking a dynamic Demand Generation Specialist to join our North America team in Palo Alto, CA.

About the role

This role will focus on North America events and marketing operations, requiring meticulous planning, cross-functional communication, and execution of multiple consecutive industry conferences and regional events. This includes venue management, vendor coordination, logistics, and post-event analysis. The ideal candidate will have a keen eye for detail, be highly organized, able to adapt to a fast-paced environment, and excel in managing multiple projects simultaneously. They should also have a passion for renewable energy and be a self-starter with excellent interpersonal and communication skills.

Responsibilities

  • Lead the planning and execution of major events, ensuring they align with strategic business goals and lead generation targets. This includes venue management, vendor coordination, logistics, and post-event analysis.
  • Collaborate closely with the channel sales team to manage regional level events, enhancing product awareness and driving increased Certified Installer onboardings and installations.
  • Owns the end-to-end channel event request process (intake, prioritization, stakeholder communication) and maintains a centralized event calendar for internal transparency.
  • Serve as a critical support partner for Tesla’s highest-visibility Tier 1 events, working alongside event leads to keep complex, high-stakes programs running smoothly from planning through execution and wrap-up.
  • Plan and support distributor events and Installer roadshows, ensuring all logistical aspects are covered from setup to tear down. This also includes ensuring leads are efficiently captured and funneled into existing nurturing programs.
  • Deploy and manage new DIY enablement kits that support event execution at a local level by the sales team, providing all necessary materials, branding, and procedural guidelines.
  • Handle the ongoing management of team PO requests, ensuring all events, swag, and sponsorships are adequately resourced with minimal budget variances.

Requirements

  • Bachelor’s Degree in Marketing, Business Administration, or a related field, or equivalent experience.
  • Minimum of 5+ years of experience in event management, marketing operations, or a similar role.
  • Proven experience in managing both large-scale and smaller, targeted events.
  • Strong project management skills, with proficiency in event planning software.
  • Excellent communication and negotiation skills.
  • Able to work under pressure and manage multiple projects with tight deadlines.
  • Proficient in Microsoft Office Suite; familiarity with CRM systems.

Qualifications

  • Passion for renewable energy.
  • Self-starter with excellent interpersonal and communication skills.

Skills

  • Event planning software proficiency.
  • Project management skills.
  • Communication and negotiation skills.
  • Ability to work under pressure and manage multiple projects with tight deadlines.
  • Proficiency in Microsoft Office Suite.

Benefits

Tesla offers competitive pay, along with a comprehensive benefits package including:

  • Medical plans with $0 payroll deduction.
  • Fertility, adoption, and surrogacy benefits.
  • Dental and vision plans with $0 payroll deduction.
  • HSA Contribution for High-Deductible medical plans.
  • Flexible Spending Accounts (FSAs).
  • 401(k) with employer match.
  • Employee Stock Purchase Plans.
  • Other financial benefits.
  • Basic life, AD&D, short-term and long-term disability insurance.
  • Employee Assistance Program.
  • Sick and Vacation time.
  • Paid holidays.
  • Back-up childcare and parenting support resources.
  • Voluntary benefits such as critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance.
  • Weight Loss and Tobacco Cessation Programs.
  • Tesla Babies program.
  • Commuter benefits.
  • Employee discounts and perks program.

Expected Compensation: $72,000 - $132,000/annual salary + cash and stock awards + benefits. Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

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