Solution Marketing Manager - Broadband Market

Responsibilities

• Own and execute the broadband vertical marketing strategy aligned with the Broadband Business Unit and Sales Teams priorities
• Align marketing initiatives to business objectives: pipeline growth, revenue generation, and market share expansion
• Leverage market intelligence and competitive insights to craft strategies that enhance market position
• Conceptualize and drive primary market research to better understand marketplace and customer needs
• Maintain expertise across key network areas: hyperscale data centers, carrier long-haul and metro networks, fiber-to-the-home/business, and outside plant infrastructure
• Track market trends across data center interconnection, long-haul optimization, metro/regional fiber builds, and FTTX deployments
• Work with Market Development to track competitive landscape, emerging technologies, and industry standards
• Define buyer personas and map the buyer's journey from awareness to decision across service provider, hyperscale, and wholesale carrier segments

Messaging, Positioning, and Go-To Market

• Lead cross-functional collaboration to craft compelling messaging and differentiated value propositions
• Conduct stakeholder interviews (internal and external) to refine customer personas and messaging frameworks
• Own the messaging hierarchy from thought leadership themes to solution positioning to product messaging
• Define proof points, competitive differentiators, and customer success stories
• Tailor messaging for different buyer personas (executive, technical, procurement) and decision stages
• Develop content roadmaps covering thought leadership, solution launches, and product messaging
• Define broadband product and solution categorization and website architecture
• Refresh content catalog and web assets
• Develop solution and product branding and naming frameworks with the Broadband Business Unit and Corporate Branding
• Develop and manage go-to-market plans and launch tiers for grid solutions and product releases
• Ensure messaging consistency and brand alignment across all channels and touchpoints
• Integrate PR and publication opportunities to strengthen brand awareness and credibility

Sales Enablement, Collaboration, and Performance Management

• Recruit, lead, develop, and collaborate closely with Technical Copywriter (Broadband)
• Brief and direct content creation; review and approve white papers, case studies, and thought leadership content
• Develop training programs on solution capabilities, competitive positioning, and value propositions
• Enable sales teams with presentation templates, case studies, and competitive battle cards
• Partner with Product Line Management to translate technical product capabilities into market-facing value propositions
• Collaborate with Solutions/Application Engineers to ensure technical accuracy and application relevance
• Partner with Market Development Manager to align on market priorities and thought leadership topics
• Coordinate with other Solution Marketing Managers on messaging, scheduling, and resource allocation
• Partner with Campaign Manager to activate campaigns across digital, social, paid media and PR
• Brief Marketing Services (web/digital, design, video, events) with clear priorities and ensure adherence to SLAs and project deadlines
• Allocate and manage vertical marketing budget to maximize ROI across campaigns, content production, events, and partner programs
• Define success metrics and KPIs: leads, pipeline, revenue influence, brand awareness
• Track quarterly OKRs and analyze results to adjust strategy based on performance data

Required Qualifications and Experience

• Bachelor's degree in Marketing, Business or related field
• 5+ years of B2B marketing experience in solution marketing or product marketing
• 5+ years working in the Broadband/Telecommunications sector with deep understanding of fiber optic network infrastructure
• Strong understanding of broadband market dynamics, grid infrastructure, regulatory environment, and infrastructure challenges
• Track record of successful product and solution launches in broadband or telecommunications markets
• Demonstrated success in creating messaging frameworks, competitive positioning, and buyer personas
• Experience managing marketing budgets and delivering measurable results
• Experience leading cross-functional initiatives across product management, market development, engineering, sales, and marketing teams

Preferred Experience

• With hyperscale data center customers, Tier 1/2 carriers, or fiber-to-the-home operators
• Direct experience with service provider network planning and deployment cycles
• Knowledge of fiber optic technology, outside plant construction, and network design principles