Marketing Manager

About the role

BarnTools is seeking a Marketing Manager to lead go-to-market and communications initiatives across its expanding product portfolio. This role integrates marketing, sales, customer success, product, and company leadership functions. Key responsibilities include developing go-to-market plans, creating compelling content, supporting sales efforts, and managing campaigns.

Responsibilities

• Develop go-to-market plans for new products, partnerships, and company initiatives.
• Create positioning, messaging, value propositions, and campaign strategies for various customer segments.
• Lead the marketing workstream for launches, including messaging, web content, sales materials, customer communications, campaign assets, and internal enablement.
• Partner with product, sales, and customer success to ensure marketing reflects customer needs, product capabilities, and business priorities.
• Translate technical features into clear operational and business value.

Requirements

• 5+ years of B2B marketing experience, preferably in SaaS, IoT, connected hardware, industrial technology, data infrastructure, or related fields.
• Experience developing and executing go-to-market plans, product launches, campaigns, or company communications.
• Exceptional writing and editing skills to make technical and operational topics clear and compelling.
• Personal experience creating customer stories, sales materials, web content, campaigns, presentations, and executive communications.
• Understanding of how marketing supports complex sales involving multiple stakeholders and longer buying cycles.
• Comfortable working with customers, executives, salespeople, engineers, product leaders, agencies, and creative partners.
• Ability to identify the strongest story within a large amount of technical, incomplete, or unstructured information.
• Balance strategic thinking with strong hands-on execution.
• Structure, ownership, sound judgment, and adaptability to a fast-moving business.
• Care about business outcomes, accuracy, and customer value as much as creative quality.

Qualifications

• Experience marketing to enterprise customers, multi-site operators, dealers, or complex buying committees.
• Experience supporting public relations, media relations, executive thought leadership, or company announcements.
• Experience producing field-based customer content, including photography and video.
• Familiarity with HubSpot, content management systems, marketing automation, paid media, and performance reporting.

Skills

• Strong written and verbal communication skills.
• Ability to translate technical concepts into clear, compelling narratives.
• Experience with marketing automation tools and performance reporting.
• Excellent organizational and project management skills.
• Ability to work independently and manage multiple projects simultaneously.

Benefits

BarnTools offers a competitive benefits package including health insurance, retirement savings plans, and flexible work arrangements.

Pay

The salary range for this position is $80,000 - $120,000 annually, depending on experience and qualifications.

Schedule

This is a full-time position with standard business hours.