Marketing Manager

About the role

This role is built for someone who wants real ownership, modern tools, and hands-on experience running marketing operations end-to-end. You’ll work directly with an experienced Director of Marketing who provides ongoing guidance, fast feedback, and weekly KPI + strategy sessions.

Responsibilities

• Create and schedule social media posts (including scheduling-focused posts and campaign content)
• Support and coordinate podcast interview scheduling (guests, confirmations, calendar holds, reminders)
• Email Marketing:
  • Build, schedule, and optimize email campaigns (newsletters, nurture sequences, follow-ups)
  • Track deliverability, opens, clicks, replies, and conversions—and report insights
• Paid Ads & Performance:
  • Help manage paid ad campaigns (testing, monitoring, optimization, budget pacing)
  • Work from KPIs to improve performance (CTR, CPC, CPL, conversion rate, CAC/CPA)
  • Metric Monitoring: Identify what’s working, what’s not, and propose improvements
  • Participate in weekly KPI reviews and strategy sessions
• Pipeline & CRM:
  • Manage inbound lead flow and pipeline movement
  • Qualify leads using simple criteria (fit, urgency, role, next step)
  • Use market data and “triggers” (signals and events) to identify prospects and add them into the CRM

What Success Looks Like (First 30–60 Days)

• Consistent, on-brand social + email publishing cadence
• Clear weekly reporting on what content/campaigns are producing leads
• Faster response time and cleaner organization in the lead pipeline
• Stronger qualification and smoother handoff of qualified leads

Requirements

• Strong writing and communication skills
• Organized, dependable, and able to self-manage a small weekly workload
• Comfortable working with marketing tools (or eager to learn quickly)
• Ability to attend the weekly strategy/KPI session in downtown Westerville

Nice to have (not required)

• Experience with email tools, social schedulers, or CRMs (HubSpot)
• Basic understanding of paid ads (Meta/Google/LinkedIn)
• Familiarity with KPI tracking and simple reporting