Marketing Manager
Jobot · Pedricktown, NJ · 4 days ago
On-siteMarketing$80k–$95k/yrFull-time
Industry leader seeking proven Marketing Manager with food industry experience. Competitive pay, outstanding benefits, and room for growth and advancement.
About us
We are a leading manufacturer of fresh and frozen premium food products, supplying a deep network of clients throughout the US across a wide range of industries. Our mission is to lead with a people-first approach, improving the lives of our employees and delivering the highest quality and service to our clients. We value innovation, diversity, inclusion, and quality.
Why join us?
- Top industry pay
- 401(k) with match
- Comprehensive benefits: Medical, Dental, Vision, Life Insurance, STD/LTD
- Generous PTO & paid holidays: Up to 13 days PTO + 9 paid holidays in your first year
- Career growth opportunities with a strong focus on training and advancement
Responsibilities
- Brand Execution and Marketing Calendar
- Manage the marketing calendar for owned brands, ensuring all brand activations are planned, briefed, and delivered on time.
- Develop consumer-facing marketing content across digital, in-store, foodservice, and trade channels in partnership with the agency and the Marketing Director.
- Manage the day-to-day agency relationship for US market activations: briefing, feedback, timelines, and delivery.
- Ensure brand execution in the US market is consistent with the brand positioning and visual identity.
- Monitor US market trends and competitive activity, bringing relevant observations to the team proactively.
- Innovation Commercialization
- Support the commercialization of new products for the US market.
- Own the Packaging Development phase end-to-end: briefing design partners, managing revision cycles, coordinating regulatory and QA reviews, and ensuring production-ready files are delivered on time.
- Coordinate with Sales, Supply Chain, and Production to ensure new products arrive in market with the right tools, materials, and customer support.
- Track innovation performance post-launch and feed learnings back into the pipeline.
- Sales Support and Customer-Facing Tools
- Develop marketing inputs for US customer conversations: brand sell sheets, promotional mechanics, category fact sheets, and product-specific content for Sales.
- Partner with the Commercial Strategy Manager to ensure all customer-facing tools are grounded in consumer and category data.
- Support the development of marketing materials for US foodservice customers: operator-facing content, culinary positioning, and channel-specific tools for fine dining and casual dining accounts.
- Manage all US POS materials and marketing collateral, ensuring materials are current and on-brand.
- Support digital shelf content management and retailer media coordination for key US accounts, ensuring product content is accurate, compelling, and optimized for each platform.
- Consumer Insights Application
- Develop familiarity with the company’s data ecosystem (Circana, Numerator, etc.) and learn to pull and interpret data relevant to the US market.
- Apply consumer and shopper research to US brand and campaign decisions, connecting what consumers care about to how we show up in market.
- Partner with the Commercial Strategy Manager on US consumer insights initiatives including custom research and shopper behavior analysis.
- Bring a consumer-first perspective to innovation and campaign conversations, grounding US marketing decisions in evidence rather than assumption.
- Budget and Project Management
- Track US marketing spend against budget at the project level, ensuring vendors are paid on time, flagging variances, and maintaining accurate spend records.
- Manage multiple projects simultaneously with reliability and attention to detail, from packaging timelines to campaign deliverables.
- Communicate progress and flag risks proactively without being prompted.
Key Success Measures
- US Sales teams are equipped with current, compelling, and commercially relevant marketing tools for every key account conversation.
- Innovation launches in the US market arrive on time, on brand, and with the right customer support materials in place.
- Brand execution in the US is consistent, on-schedule, and reflects the brand standards.
- Agency relationships are well-managed and deliver quality work on-brief and on time.
- US marketing budget is tracked accurately and spend is always connected to a clear objective.
Requirements
- 3 to 5 years of brand-side CPG marketing experience within food, protein, or a related consumer goods industry.
- Experience on the brand side of marketing: understanding how brands are built, positioned, and activated in market.
- Demonstrated experience managing packaging development, marketing materials, and agency relationships independently.
- Familiarity with the US retail landscape: key accounts, channel dynamics, and how marketing supports commercial conversations with buyers.
- Experience with syndicated data tools such as Circana is an asset.
- Exposure to foodservice marketing or sales support is a plus.
Skills
- Execution-oriented with genuine commercial curiosity; you deliver reliably and want to understand why the work matters.
- Strong project manager who can handle multiple workstreams simultaneously without dropping detail.
- Clear communicator, written and verbal, who can brief an agency, update a stakeholder, and develop/review compelling copy for various assets.
- Collaborative team player who builds positive relationships across Sales, Operations, QA, and external partners.
- Comfortable operating in a lean, fast-paced environment where priorities shift and initiative is valued.
- Proficient in Microsoft Office, particularly PowerPoint and Excel, and comfortable with design coordination and digital asset management.
- A genuine interest in food, consumers, and the stories behind what people buy and why.
Pay
$80,000 - $95,000 per year