Solution Marketing Manager

About the role

The Opportunity
Casechek is on a mission to innovate the implant supply chain and bring greater transparency to the cost of patient care. From procurement to payment, Casechek automates workflows for vendor-supported surgical procedures. Our emergent Bill Only solution provides a comprehensive system of record for Hospitals and Health Systems to manage the complexity of surgical cases with implantable medical devices, expose hidden expenses, and surface revenue opportunities.

About Us
- Casechek is based out of Chicago's Fulton Market, but we're a hybrid, remote and in-person team.
- We are highly motivated and passionate about solving healthcare's messiest problems with new technologies.
- We value diversity, curiosity, and a passion for learning. The team has a lot of advanced degrees and even a few professional musicians.
- Innovating the implant supply chain is a marathon and not a sprint — we support each other in long-term growth and value developing transferrable skills.

Responsibilities

• Solution Positioning & Messaging
• Own the positioning and messaging architecture for Casechek's solutions, ensuring a consistent, differentiated narrative across the buyer journey.
• Develop and maintain messaging guides and solution playbooks that define the features, benefits, and quantifiable value of our solutions, guiding the creation of all client-facing assets.
• Buyer Persona & Audience Strategy
• Build and continually sharpen buyer personas across the full hospital buying committee, and develop messaging tailored to each: Supply Chain leaders, Perioperative leaders, Finance executives, Revenue Cycle leaders, Value Analysis committees, and Hospital executives.
• Map persona priorities and objections to the moments in the sales cycle where they matter most.
• Value Proposition & ROI
• Create the value proposition and economic story for our solutions, grounded in real account outcomes around cost, revenue, and operational efficiency.
• Develop ROI models, value assessments, and business cases that arm Sales and Customer Success to quantify impact and justify investment to executive buyers.
• Commercialization Strategy
• Develop and own go-to-market and commercialization plans for new and existing solutions, ensuring continued growth and clean handoffs across Product, Sales, and Customer Success.
• Partner on solution packaging and pricing narrative so that what we sell is easy to understand and easy to buy.
• Sales Enablement
• Build the enablement toolkit that helps the Commercial team win: sales playbooks, competitive battlecards, objection-handling guides, discovery frameworks, demo narratives, and executive presentation content.
• Partner with Sales and Product Management to ensure adequate tools, content, and training are in place to support client presentations, demos, pilots, and proof-of-concept engagements.
• Customer Evidence & Case Studies
• Turn customer outcomes into market-ready proof — case studies, reference stories, and quantified success narratives that recruit early adopters and accelerate new deals.
• Partner with Customer Success to systematically capture evidence of value from pilots and live accounts.
• Voice of Customer & Market Intelligence
• Run Voice of the Customer programs — conducting and synthesizing interviews — to keep our positioning anchored in real buyer needs and buying preferences.
• Stay ahead of industry trends, and design the primary and secondary research needed to inform solution and go-to-market decisions and identify new market opportunities.
• Competitive Differentiation
• Own competitive intelligence and translate it into clear differentiation — where we win, why, and how the field articulates it under pressure.
• Strategic Partnership
• Contribute to business cases supporting new solution opportunities, and ensure market input is translated into clear requirements for Product Management and Development.
• Serve as a trusted, cross-functional partner who keeps Leadership, Sales, Product, Customer Success, and Marketing aligned on the story we tell the market.

Requirements

• 5–7+ years of experience in solution marketing, product marketing, or a closely related commercial discipline.
• Backgrounds in healthcare consulting, healthcare strategy, revenue cycle, healthcare supply chain, medical device commercialization, or healthcare operations are highly relevant and encouraged.
• Demonstrated ability to lead through influence and to work with — and present in front of — senior executives.
• Experience in Healthcare Supply Chain strongly preferred, along with experience in the OR, perioperative workflows, implant management, revenue cycle, medical devices, value analysis, or other relevant healthcare verticals.
• Proven ability to translate complex solutions into clear value propositions, ROI narratives, and executive-ready content.
• Experience with CRM software and Marketing Automation (Salesforce and Pardot preferred).
• Comfortable with MS Excel (analyzing spreadsheets and charts) and Microsoft PowerPoint.
• Bachelor's degree in Marketing, Business Administration, or a relevant field (MBA preferred).