Social Media Strategist - YouTube and Reddit

Responsibilities

• Developing and executing YouTube content strategies, including editorial calendars, video formats, and optimization tactics that improve watch time, click-through rates, and subscriber growth
• Building and managing Reddit community strategies that authentically integrate the brand into relevant Subreddits while respecting platform culture and community trust
• Analyzing platform performance using YouTube Studio, Reddit analytics, and social listening tools to identify trends and translate data into actionable recommendations
• Collaborating with creative, production, and demand generation teams to brief video content, moderate branded communities, and align platform strategies with broader campaigns
• Serving as the internal subject-matter expert for YouTube and Reddit, educating stakeholders on platform-specific best practices and algorithm changes

Requirements

• Demonstrate 4–6 years of experience managing YouTube channels and Reddit communities for a respected brand with a portfolio showing measurable growth initiatives
• Apply platform-specific knowledge of YouTube content strategy, search optimization, channel analytics, and Reddit community dynamics to drive engagement
• Use data and analytics tools to define KPIs, track performance, conduct A/B testing, and make strategic decisions based on insights
• Write and adapt content tone across platforms, from YouTube video descriptions to Reddit comment threads, while maintaining brand voice and authenticity
• Manage multiple projects, content calendars, and cross-functional stakeholder relationships simultaneously in a fast-paced environment
• Navigate tools including YouTube Studio, Reddit Ads Manager, social listening platforms, and AI-powered content and analytics tools to enhance productivity
• Understand search engine optimization, answer engine optimization, and how platform algorithms affect content visibility and ranking

Qualifications

Minimum Salary Range or On Target Earnings: $76,800.00 - $186,200.00

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

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