YouTube Strategist

Responsibilities

• Own the day-to-day strategy, management, and optimization of the brand’s YouTube channel.
• Develop and execute YouTube growth strategies to maximize performance across Shorts and long-form video content.
• Identify opportunities to increase audience engagement, subscriber growth, viewership, retention, and overall channel health.
• Lead content planning, scheduling, publishing, and optimization efforts for key programming and supporting content.
• Manage end-to-end publishing workflows, including titles, descriptions, thumbnails, metadata, tagging, chapters, end screens, cards, and other optimization features.
• Leverage YouTube platform tools and features, including playlists, premieres, community posts, content hubs, and channel organization.
• Conduct channel audits and implement recommendations to improve discoverability, user experience, consistency, and performance.
• Partner closely with social, creative, production, marketing, PR, and other stakeholder teams to align YouTube initiatives with broader content strategies.
• Serve as a primary point of contact with platform partners, coordinating opportunities, recommendations, approvals, and technical requirements.
• Maintain a deep understanding of YouTube platform functionality, including Shorts, long-form video, Premieres, Community features, playlists, channel architecture, YouTube Studio, analytics, and content optimization.
• Monitor channel and content performance, providing actionable recommendations based on analytics and audience insights.
• Analyze key metrics including views, watch time, audience retention, engagement, subscriber growth, and traffic sources.
• Manage multiple cross-functional workstreams and timelines while proactively identifying risks, gaps, and opportunities.

Required Qualifications

• 5+ years of social media experience, including significant hands-on YouTube channel management experience for a brand, publisher, entertainment company, or similarly scaled organization.
• Deep knowledge of YouTube platform functionality, including Shorts, long-form video, Premieres, Community features, playlists, channel architecture, YouTube Studio, analytics, and content optimization.
• Proven experience developing and executing YouTube growth strategies that drive audience engagement, viewership, and subscriber acquisition.
• Strong understanding of YouTube publishing best practices, discoverability, audience retention strategies, content packaging, and platform-native storytelling.
• Experience supporting high-profile campaigns, live events, or large-scale content launches preferred.
• Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Ability to work both strategically and tactically, from developing channel recommendations to executing publishing and optimization activities.
• Excellent written and verbal communication skills with experience collaborating across internal and external stakeholder groups.
• Strong social media and digital marketing strategy expertise.
• Self-starter with exceptional attention to detail, strong judgment, and the ability to work independently.
• Collaborative, energetic, and comfortable operating in a highly visible, fast-moving environment.

About the Role

The Solomon Page Distinction
Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.

About Solomon Page

Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. Founded in 1990, Solomon Page is known for its organic growth strategy and highly entrepreneurial culture. We act as a strategic partner to our clients and candidates, focusing on customized solutions and long-term relationships built on trust, respect, and excellent results.