Sr. YouTube Strategist

Senior YouTube Strategist Reports To: Sr. Director of Creative Strategy About BMG360 BMG360 is a performance-driven digital marketing agency helping brands scale through best-in-class creative strategy, media execution, and data-driven optimization. We believe exceptional creative is the greatest growth lever in digital marketing, and we build strategies that connect creative, media, and measurement to maximize business outcomes. We're looking for a Senior YouTube Strategist who lives and breathes YouTube—not just as an advertising platform, but as an ecosystem. This role requires someone who understands how viewers discover content, how YouTube's recommendation engine works, how creative impacts campaign performance, and how brands can leverage both paid and organic strategies to build sustainable growth. Position Overview The Senior YouTube Strategist will lead YouTube creative strategy across paid and organic initiatives for a portfolio of enterprise clients. This individual will partner closely with Paid Media, Creative, Analytics, and Client Services teams to develop high-performing YouTube strategies that drive measurable business results. The ideal candidate has 5–7 years of experience developing YouTube-first creative strategies and understands how content, audience behavior, media buying, and platform algorithms work together throughout the customer journey. This is a highly client-facing position requiring strategic thinking, exceptional communication skills, and the ability to translate performance insights into actionable recommendations. Key Responsibilities YouTube Creative Strategy Lead creative strategy for YouTube campaigns across the full marketing funnel, including:Brand AwarenessVideo Reach CampaignsDemand GenerationConsiderationPerformance & Conversion campaignsDevelop YouTube-first creative frameworks that align messaging with viewer intent and campaign objectives.Build creative briefs informed by audience insights, platform best practices, competitive research, and historical performance.Recommend appropriate creative formats based on campaign goals, including:ShortsSkippable In-StreamNon-SkippableIn-Feed VideoBumper AdsConnected TVPartner with internal production teams to ensure creative assets are built specifically for YouTube viewing behaviors rather than repurposed from other channels.Establish creative testing roadmaps and iterate based on performance insights. Paid YouTube Strategy Collaborate closely with Paid Media teams to develop campaign strategies supporting:Top-of-funnel awareness initiativesDemand Generation campaignsMid-funnel consideration programsFull-funnel YouTube strategiesUnderstand how creative requirements evolve across campaign objectives and placement types, ensuring assets are optimized for each environment.Preferred experience includes:Google AdsDemand Gen CampaignsVideo Action CampaignsYouTube SelectConnected TVAudience targeting strategiesCreative sequencingLift studiesBrand LiftIncrementality testing Experience with YouTube media buying is considered a strong plus. DV360 Creative Strategy (Preferred) Experience supporting video creative strategy across DV360 campaigns is highly valued, including:Creative requirements across inventory typesPremium publisher environmentsConnected TVOpen ExchangeProgrammatic GuaranteedPrivate Marketplace inventoryVideo asset specificationsCreative sequencingCross-device storytelling Organic YouTube Growth Strategy Develop and oversee strategies designed to build sustainable YouTube channel growth by leveraging platform best practices and audience engagement principles.Responsibilities include:Channel positioningContent strategy developmentVideo packagingThumbnail strategyTitle optimizationMetadata optimizationPlaylist strategyAudience retention analysisPublishing cadenceCommunity engagementSubscriber growth initiatives Candidates should understand how YouTube's recommendation systems evaluate content performance and how audience signals influence long-term growth. Knowledge of emerging search behaviors—including YouTube's increasing role in AI-powered search experiences and AI-generated overviews—is highly desirable. Performance Analysis & Optimization Analyze YouTube campaign performance across paid and organic initiatives.Identify trends impacting audience engagement and conversion performance.Develop strategic optimization recommendations.Create testing roadmaps informed by platform insights.Translate performance data into actionable creative recommendations.Partner with Analytics teams to establish success metrics and reporting frameworks. Client Leadership Serve as the strategic YouTube expert across assigned accounts by:Leading client strategy sessionsPresenting campaign recommendationsDeveloping quarterly roadmapsDelivering performance reviewsCommunicating platform updatesEducating clients on emerging YouTube capabilities and industry trends The ideal candidate is confident presenting to senior marketing leaders and can simplify complex platform concepts into clear business recommendations. Cross-Functional Collaboration Partner closely with:Creative StrategyVideo ProductionPaid MediaAnalyticsSEOSocial StrategyClient ServicesBusiness Development Support integrated campaigns where YouTube serves as a critical growth channel within broader digital marketing ecosystems. Qualifications Required 5–7 years of YouTube creative strategy experience.Deep understanding of YouTube's advertising ecosystem.Proven experience developing YouTube-first creative strategies.Strong understanding of audience behavior across the customer journey.Experience creating creative testing frameworks.Strong analytical and data interpretation skills.Experience presenting recommendations directly to clients.Excellent written and verbal communication skills.Highly organized with strong project management capabilities. Preferred Experience with YouTube media buying.Google Ads certification.Experience with Demand Gen campaigns.DV360 creative strategy experience.Knowledge of Brand Lift and Conversion Lift methodologies.Experience with YouTube Analytics, GA4, and Looker Studio.Familiarity with creator partnerships, influencer content, and UGC strategies.Understanding of AI-driven search behavior and YouTube optimization for AI-powered discovery. About Us Compensation is commensurate with experience. BMG360 is a high growth, private equity backed, tech enabled marketing agency that specializes in direct response advertisements across TV, audio, digital and direct mail. With recent acquisitions of a leading paid search and social firms, we are expanding our offerings and capabilities and are poised to become a powerhouse. Our data-driven systems deliver fixed cost leads so clients can grow their businesses rapidly and with minimal risk. From creative development to analytics, media strategy to revenue optimization, BMG360 has the expertise and knowledge to fit together all of the pieces of a successful direct response campaign and deliver powerful and profitable results. Why BMG360? BMG360 has been a leader in the industry since 2003, and we are growing exponentially.This staggering growth provides our employees with unparalleled opportunities to play a role in shaping the company’s direction. Each employee plays an integral role in the evolution of BMG360 so company-wide transparency is paramount. Leadership is committed to making sure the entire team knows how the company is performing in relation to our annual goals, what challenges we are facing as a company and what opportunities are on the horizon. We pride ourselves on fostering a fun and fast-paced environment to work and grow your career. At BMG360 you’ll have the opportunity to work as part of a close-knit team, working towards a common goal. We are an equal opportunity employer and are committed to building a diverse and inclusive team. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.