YouTube Channel Strategist

Location: Manhattan, NY 10038 | Hybrid (in-office 2 days per week) | Full-time temporary role (3-month duration) | Hourly rate: $40.00–$42.00

About the Role

Our client, the world’s largest intimates’ specialty retailer, is seeking an experienced YouTube Strategist to lead the day-to-day strategy, management, publishing, and optimization of their YouTube channel during a critical 10-week period surrounding the client’s Fashion Show. Reporting to the Director of Organic Social, this role will serve as the dedicated YouTube lead, maximizing the impact of key programming, including major brand campaigns, the flagship fashion show, and supporting short- and long-form content. The ideal candidate is both a YouTube platform expert and experienced social strategist, comfortable operating in a fast-paced environment and able to move seamlessly between strategic recommendations, hands-on channel management, publishing, optimization, and cross-functional coordination.

Responsibilities

• YouTube Strategy & Channel Growth
  • Own day-to-day strategy and management of the client’s YouTube channel throughout the engagement.
  • Develop recommendations to maximize performance and reach of YouTube Shorts and long-form/VOD content, with a focus on the Fashion Show ecosystem.
  • Identify platform-specific opportunities to drive audience growth, engagement, viewership, and channel health.
  • Recommend YouTube-first content, programming, and optimization opportunities based on platform best practices and audience behavior.
  • Partner with the broader social team to ensure YouTube strategy complements the overall organic social and content strategy.
• Content Planning, Publishing & Optimization
  • Lead YouTube planning, publishing, and optimization for each episode of Angels Among Us, including supporting and derivative content.
  • Manage publishing and optimization of the client’s Fashion Show and related pre- and post-show content.
  • Own end-to-end publishing workflows across Shorts and VOD, including titles, descriptions, thumbnails, metadata, tagging, chapters, end screens, cards, links, and other optimization opportunities.
  • Manage and optimize YouTube-specific platform functionality, including premieres, playlists, content hubs, chapters, community posts, and general channel organization.
  • Coordinate content approvals and ensure all assets and publishing requirements are delivered accurately and on schedule.
  • Proactively identify opportunities to extend the lifespan and value of existing content through repackaging, resurfacing, playlists, Shorts, and other YouTube-native tactics.
• Channel Management & Optimization
  • Conduct a comprehensive audit and clean-up of the client’s YouTube brand page, improving organization, discoverability, consistency, and user experience.
  • Maintain and optimize channel architecture, including homepage organization, playlists, content groupings, featured content, and navigation.
  • Monitor channel performance and content health, making ongoing recommendations and optimizations throughout the engagement.
  • Ensure the channel reflects current YouTube best practices across both the consumer-facing experience and backend management.
• Platform Partnership & Cross-Functional Coordination
  • Serve as a key day-to-day point of contact with the YouTube team, coordinating platform recommendations, opportunities, approvals, technical needs, and support.
  • Partner closely with Social, Creative, Production, Marketing, PR, and other cross-functional teams to coordinate YouTube deliverables and publishing needs.
  • Manage timelines and dependencies across a high volume of content, proactively flagging risks, gaps, or opportunities.
  • Provide clear communication around publishing plans, platform requirements, performance, and recommendations to key stakeholders.
• Reporting & Insights
  • Monitor performance across Shorts, VOD, Socials, and supporting content.
  • Provide regular performance reporting and actionable insights to inform real-time optimization.
  • Evaluate key channel and content KPIs, including views, watch time, retention, engagement, subscriber growth, traffic sources, and other relevant YouTube metrics.
  • Translate performance and platform insights into clear recommendations for both the immediate campaign and longer-term YouTube strategy.

Requirements

• 5+ years of experience in social media, with significant hands-on experience managing YouTube for a brand, publisher, entertainment property, or similarly scaled organization.
• Deep knowledge of the YouTube platform, including Shorts, long-form/VOD, Premieres, Community, playlists, channel architecture, YouTube Studio, analytics, and content optimization.
• Demonstrated experience developing and executing YouTube channel and content strategies designed to grow audiences and maximize content performance.
• Strong understanding of YouTube publishing best practices, discoverability, audience retention, packaging, and platform-native storytelling.
• Experience managing high-profile, high-volume, or live-event content is strongly preferred.
• 1+ years of fashion industry experience.
• Strong project management and organizational skills with the ability to manage multiple simultaneous workstreams and tight deadlines.
• Comfortable operating both strategically and hands-on—from recommending channel strategy to personally managing publishing, metadata, playlists, and channel organization.
• Strong communicator who can effectively coordinate across creative, production, marketing, and platform partners.
• Ability to operate with speed, sound judgment, and attention to detail in a fast-moving environment.
• Potential travel may be required.