Social Media and Content Strategist

About the Position

Clinical Architecture is seeking a Social Media and Content Strategist to join our Marketing team in the Indianapolis, IN area.

Responsibilities

• Own the organization's social media presence, developing content and campaigns to support brand awareness, audience engagement, thought leadership, and lead generation.
• Develop digital content to supports organizational goals by translating subject matter expertise and existing marketing assets into engaging content across social media, email marketing, the website, and other digital channels.
• Develop and execute digital marketing campaigns that amplify thought leadership content, engage target audiences, and support lead generation objectives.
• Monitor competitor activity, industry developments, and emerging trends to identify opportunities and inform content and campaign strategy.
• Analyze marketing campaign performance and recommend data-driven improvements to increase engagement, audience growth, and overall marketing effectiveness.
• Support the promotion of company participation in tradeshows, conferences, webinars, and other industry events through digital marketing and social media activities.
• Stay current on digital marketing best practices, social media trends, content marketing strategies, and marketing technologies.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field, or equivalent professional experience.
• 5 to 7 years of experience in social media, content marketing, digital marketing, or a related role.
• Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, engaging content.
• Demonstrated experience managing social media channels and executing digital marketing campaigns.
• Proficiency with HubSpot and either Adobe Creative Suite or Canva.
• Strong analytical, organizational, and project management skills, with the ability to manage multiple priorities and deadlines.
• Experience in healthcare IT, healthcare software, or other B2B technology industries preferred.