Social Media Strategist

About the role

The Marketing Department at Service Credit Union is seeking a Social Media Strategist to lead organic social strategy and channel management. This role will build an engaging social presence that reflects the credit union’s values and brand.

Responsibilities

• Lead organic social strategy with the Digital Marketing Manager, setting priorities, content direction, goals, and testing opportunities.
• Stay current on platform and audience trends and recommend where to focus.
• Own a forward-looking editorial calendar balancing planned content, organizational priorities, and timely opportunities.
• Find and develop compelling, audience-relevant stories across the credit union.
• Evaluate social requests, recommending the best approach or declining opportunities that are not a good fit.
• Content, Publishing & Community Management:
  • Partner with Creative Services, which produces most social copy and creative assets; provide channel direction and review content for social fit.
  • Create social content as needed; support periodic event capture and guide internal partners on content capture.
  • Manage day-to-day publishing across social channels, including scheduling and tagging in the social media management platform.
  • Ensure social content follows applicable regulations and Service Credit Union compliance requirements.
  • Monitor and engage with comments, direct messages, mentions, ratings, reviews, and relevant conversations; identify emerging issues, trends, and content opportunities.
  • Triage complaints and potential reputational issues, routing member-service questions and concerns to the Contact Center as needed.
• Measurement & Optimization:
  • Track key organic social measures, including reach, engagement, sentiment, and audience growth.
  • Analyze what is and is not working and apply insights to future content, cadence, and strategy.
  • Provide a monthly social performance readout with results, key learnings, and next steps.
• Social Operations & Growth Initiatives:
  • Own and improve the social media management platform, reporting and tagging structures, workflows and guidelines.
  • Build and manage the employee advocacy program, providing employees with approved, ready-to-share social content.
• Social Operations & Growth Initiatives: Maintain confidentiality regarding credit union policies and procedures, member financial data, personal information, and work-related events.
• Provide quality support and maintain a professional relationship with peers, management, other staff, and members through cooperation, mutual trust, and respect.

Qualifications

• Experience owning or leading an organic social media program, with strong strategic and editorial judgment.
• Strong storytelling skills and the ability to develop compelling, audience-relevant content.
• Strong understanding of major social platforms, community management, social listening, analytics, and social media management tools.
• Ability to write and edit social copy and create content using photography, mobile video, short-form video, graphic design, and editing tools.
• Strong communication, presentation, organizational, and stakeholder-management skills, including constructive pushback and collaboration.
• Self-directed, accountable, and adaptable; able to improve processes, learn new technologies, and responsibly use AI and other emerging tools within brand, privacy, compliance, and regulatory requirements.

Education

A Bachelor’s degree required, ideally in business, marketing, communications, advertising, or a related field.

Experience: 3–5+ years of progressively responsible social media experience, including experience owning or leading an organic social media program. Experience in financial services or another highly regulated industry is strongly preferred.