Social Media Strategist

Scheck Hillel Community School, a large Orthodox Jewish community school located in North Miami Beach, Florida, is seeking an experienced full-time Social Media Strategist.

About the role

The Social Media Strategist leads the development and execution of high-quality, engaging social content, expertly capturing on-campus and off-campus events and initiatives and transforming these moments into compelling content that resonates with our target audiences. We seek an inspiring creator who is equally excited to concept, capture, and produce content for Scheck Hillel Community School. The ideal candidate will be a self-starter, driven, and passionate about translating institutional objectives into compelling social content for online and offline marketing campaigns.

Responsibilities

• Serve as the eyes and ears for Scheck Hillel Community School – capturing key events and everyday life with dynamic still photos and videos.
• Work closely with the Marketing Manager to develop and maintain both a coverage and a social media production calendar.
• Strategize long-term content planning to ensure messaging aligns with institutional priorities, key events, and annual goals.
• Plan content proactively by developing monthly and quarterly social media calendars that incorporate Jewish and national holidays, school milestones, and community events.
• Implement and maintain a content matrix to ensure equitable coverage across all school divisions, departments, grade levels, and program areas.
• Develop and execute a social media strategy to increase brand awareness and engagement across various platforms including Facebook, Instagram, LinkedIn, and more.
• Create and curate engaging content including text, image, and video for social media posts.
• Edit reels and short-form videos, staying up to date with current trends to create engaging and relevant social content.
• Monitor and analyze social media performance using relevant tools and metrics.
• Collaborate with non-educational and educational teams to align social media strategy with overall marketing efforts.
• Stay up-to-date with the latest trends and best practices in social media and digital marketing.
• Post and schedule planned content in addition to real-time coverage.
• Manage assets by maintaining an organized system for raw files, editing selected representative images/videos, and loading approved imagery to a shared content repository.
• Create family-facing photo albums after key events that capture the spirit and excitement of school activities.
• Concept and execute projects that align with the school’s goals and brand identity and that can be repurposed for other online and offline campaigns.
• Measure and report on the effectiveness of social media efforts and provide regular summaries of social media and content efforts.
• Collaborate with other members of the marketing and communication team, providing briefs, feedback, and approvals as necessary.
• Create relationships with key school faculty and staff to build a pipeline of content and coverage.
• Monitor accounts and comments, escalating any concerns to the Marketing Manager.
• Assist the marketing team in proofing publications.
• Perform other duties as assigned by supervisor or designee.

Requirements

• Strong creative skills and deep understanding of target audience and market trends.
• Calm and professional attitude with the ability to juggle time-sensitive and last-minute requests.
• Proactive, motivated, “go-getter” mindset with the ability to anticipate needs, take initiative, and bring creative solutions forward.
• Strong team player who thrives in a collaborative environment and is eager to support and partner with colleagues across divisions.
• At least 3 years of experience, ideally in social media/content production roles.
• Experience with photo and video editing software.
• Proficient with software including but not limited to: Adobe Creative Suite, Google Suite, Hootsuite, Canva, project manager tools such as Monday.com.
• Excellent communication, interpersonal, collaboration, and organizational skills.
• Self-starter with the ability to work independently with minimal supervision.
• Fundamental understanding of Jewish traditions, culture, and practices as they relate to the role, to ensure culturally appropriate content.

Physical Requirements and Work Environment

• Onsite position requiring occasional prolonged and irregular hours, including on-call, weekend, and after-hours work.
• Prolonged use of a computer and repetitive hand motions.
• Frequent movement around the campus.
• Ability to work in a fast-paced environment, handling a wide variety of challenges, deadlines, and diverse contacts while maintaining attention to detail despite interruptions.

Benefits

We offer a comprehensive compensation package that includes a competitive salary, benefits, and professional development opportunities, along with room for growth.