Social Media Strategist

Sterling-Rice Group is a strategic growth consultancy working across insights, innovation, culinary, design, branding, and advertising. Founded in 1984 and based in Boulder, Colorado, the company has 275 employees, including 44 in marketing.

About the Role

The Social Content Strategist will lead influencer and creator programs, develop organic and paid social content strategies, and work across Creative, Account, and Paid Social teams to build more connected social strategies for clients.

Responsibilities

• Shape SRG's approach to influencer and creator marketing.
• Develop influencer strategies based on client objectives, audiences, and brand needs.
• Manage influencer programs from strategy through execution, working with creators, talent, and influencer networks.
• Create briefs, guide content development, and ensure work is on-brand and appropriate for each platform.
• Develop organic social strategies, channel recommendations, content pillars, and editorial approaches.
• Partner with Creative and Account teams to develop engaging, platform-native content.
• Connect organic content, creator programs, and paid social to increase campaign impact.
• Bring social, creator, and cultural insights into client and agency conversations.

Qualifications

• 4+ years of social media experience, including expertise in influencer marketing and content strategy.
• Strong knowledge of major social platforms, content formats, creator ecosystems, and social trends.
• Experience developing and managing influencer and creator programs.
• Ability to create clear organic social and content strategies.
• Understanding of paid social and how media can amplify content and creator strategies.
• Excellent written, verbal, presentation, and client communication skills.
• Collaborative, proactive, organized, and comfortable supporting multiple client engagements.
• Food and beverage industry experience is a plus.

Pay

Annual salary: $65,000 to $75,000

Location: Boulder, Colorado, with remote work available from Colorado, California, Illinois, Maine, Minnesota, Missouri, or Texas.