Social Media Strategist

About the role

We are looking for you - dynamic, best-in-class talent - to join the Omnicom Media team as a Social Media Strategist. In this role, you will work closely with team members to develop informed, smart and creative, social strategies for clients, provide a fresh, new perspective on the ever-changing social landscape, and publish directly on social platforms on behalf of our clients.

Responsibilities

• Active always-on channel + content management for Nike in partnership with Nike’s Global social team (based in Beaverton, OR) and NYC-based internal teammate for optimal time zone coverage during planned and reactive social moments in sport
• Test, QA, and publish all social organic posts for the aforementioned handles, with agility, operational excellence, and flawless execution
• Manage usage calendar for rights expiring content and remove content from platforms when rights expire
• Create qualitative reports focusing on audience observations and relevant social platform updates to drive insights for clients and agency partners
• Manage quarterly and campaign reporting, analyzing data to inform clients of insights on what's working across organic social activity and creative
• Provide guidance on social posting cadence by platform according to industry best practices and the client’s needs
• Provide your own expertise and perspective on social media best practices and produce POVs for internal teams as well as clients
• Provide inspiration and innovative uses for social media platforms to internal media and strategy teams to bring first to market opportunities to the client
• Research and assessment of key new-to-market platforms, identifying the feasibility and use cases for client
• Build bi-annual Social Media Playbooks inclusive of industry trends, landscape updates and platform best practices including content, engagement, and audience insights to help inform local test and learn agendas
• Work with social platforms (e.g., Meta, X/Twitter, Snapchat, Google/YouTube, Pinterest, Reddit, TikTok, etc.) to support thought leadership development and new tactics and identify new opportunities
• Build strong relationships with organic clients, paid social, project management and analytics teams, internally and with client-specific partners, to complete client work efficiently
• Stay up-to-date with the latest social media trends, emerging platforms, audience behaviors and platform best practices
• Collaborate with the social strategy team and associated agencies on ad hoc projects to help drive new business opportunities for KINESSO

Desired Skills & Experience

• 2+ years of community management and social strategy experience
• Experience in mining insights, building social strategies, planning editorial calendars, community management and social reporting preferred
• Strong writing and communication skills
• Highly organized and detail-oriented with an emphasis on complete accuracy
• Team player who can balance multiple workstreams, collaborate effectively and communicate clearly
• Confidence in executing tasks independently, working with remote team members, and interacting with peers and senior executives within KINESSO and at partner agencies
• Deep knowledge and expertise across all social media channels (Facebook, Instagram, TikTok, X/Twitter, Snapchat, Reddit, Pinterest, YouTube, etc.)
• Practical experience with today’s social listening, community management, and measurement tools. Experience with Emplifi, Sprinklr Quid and Pathmatics is preferred
• Passion for sports and engrained in sports culture (whether that’s sneaker + streetwear to fitness + wellness to sports fandom) is a big plus!

Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

Pay

The salary range for this position is $70,000-$75,000.

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.