Social Media Strategist

About the role

Join our dynamic Social Media Marketing team as a Social Media Marketing Strategist, where creativity meets strategy to deliver exceptional results for our clients. In this role, you’ll spearhead innovative campaigns across platforms like Meta (Facebook and Instagram), LinkedIn, TikTok, and emerging channels. By staying ahead of trends and analyzing performance, you’ll be the go-to expert for creating impactful strategies that meet and exceed client marketing goals.

Responsibilities

• Design and execute data-driven organic and paid social media campaigns to elevate brands.
• Publish engaging social media posts to captivate audiences and drive participation.
• Design and develop creative assets for social media advertising campaigns, including graphics and ad variations aligned with platform best practices across social platforms.
• Deliver insightful campaign reports to clients, providing actionable recommendations based on performance data.
• Identify emerging trends and implement them to keep clients ahead of the curve.
• Collaborate closely with sales reps, partners, and clients to ensure a seamless experience.
• Monitor campaign budgets and performance to ensure efficient and effective paid social campaign management.

Requirements

• A creative storyteller with a strategic mindset.
• Strong written and verbal communication skills to confidently present ideas and results.
• 1+ years of experience in social media marketing preferred.
• BA/BS Degree is a plus.
• Experience creating visual assets for social media advertising is also preferred, and familiarity with design tools such as Canva is a plus.
• Exceptional organizational and time management abilities.

Benefits

• Be part of an innovative team passionate about redefining the social media space.
• Gain hands-on experience with a diverse range of clients and industries.
• Take ownership of your ideas and see them come to life in meaningful campaigns.
• Enjoy opportunities for professional growth and development in a fast-paced environment.

Pay

The reasonable estimate for this role, if hired in New York State, is $38,500. A final decision on the successful candidate’s starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.