Social Media Strategist

About the role

The NAACP Legal Defense & Educational Fund, Inc. (LDF) is the country’s first and foremost civil and human rights law organization. Founded in 1940 under the leadership of Thurgood Marshall, who subsequently became the first Black U.S. Supreme Court Justice, LDF was launched at a time when the nation’s aspirations for equality and due process of law were stifled by widespread state-sponsored racial inequality. From that era to the present, LDF’s mission has been transformative — to achieve racial justice, equality, and an inclusive society. LDF’s litigation, public policy advocacy, and public education programs in the substantive areas of criminal justice, economic justice, education, and political participation seek to ensure the fundamental and basic human rights of all people to quality education, economic opportunity, the right to vote and fully participate in democracy, and the right to a fair and just judicial system. LDF continues to make an impact in the area of public service and was recognized by Fast Company as one of its 2023 Brands That Matter under its public service category. The Social Media Strategist will implement tactics and lead the strategic vision for social and digital media across all platforms for LDF and the Thurgood Marshall Institute (TMI). The role develops and executes content strategies that grow audience engagement, strengthen brand visibility, and support organizational priorities. Working closely with communications, program, and legal teams, the Strategist ensures messaging is timely, coordinated, and aligned across channels. This position also analyzes performance metrics and emerging trends to continuously refine strategy and maximize impact. LDF operates in a hybrid work environment where employees are expected to be in the office a minimum of two days per week, unless otherwise indicated.

Responsibilities

• Work closely with Director to develop and implement digital and social media engagement strategies.
• Maintain LDF’s social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.) and ensure that information is posted regularly, correctly in a way that is user-friendly and engaging.
• Create consistent and meaningful content as part of various social media plans.
• Develop platform-specific social media strategies.
• Plan, manage, and execute LDF and the TMI’s social media strategy across all platforms.
• Grow LDF and TMI’s presence and content creatively across all social media channels on a day-to-day basis