SOCIAL MEDIA STRATEGIST

About the role

Edgewood University’s Office of Marketing and Strategic Communications (MSC) is seeking a motivated, resource‑savvy, and tech‑savvy Social Media Strategist. The Strategist will work directly with the MSC team to create original content for social media platforms, analyze audience engagement, and partner with faculty, staff, students, and alumni to ensure content aligns with the Edgewood brand. This full‑time, in‑person position reports to the AVP for Marketing Strategy.

Responsibilities

• Research, brainstorm, and strategize engaging social‑media content for target audiences including prospective families, alumni, current students, parents, and community members.
• Generate, edit, and publish scheduled content that aligns with strategic goals for engagement and awareness on Facebook, Instagram, YouTube, and LinkedIn.
• Create innovative written, photographic, and video content for social‑media accounts.
• Maintain and optimize the social‑media content calendar to ensure consistent, strategic postings.
• Collaborate with the Graphic Designer to produce social‑media graphics.
• Track and report on the University’s social‑media analytics on a quarterly basis.
• Ensure brand identity, voice, tone, and style are consistent with branding guidelines across all platforms.
• Develop a vibrant content strategy to increase awareness, engagement, and inquiries.
• Post new content 3‑4 times each week and stay up‑to‑date with current trends and new tools.
• Seek out stories and non‑athletic events to promote; attend in‑person events to capture photos and video.
• Use insights and A/B testing results to guide content strategy.
• Provide annual training, education, and support on social‑media best practices, planning, brand voice/tone, and strategy for internal and external partners.
• Review, monitor, and respond to comments on organic and paid social‑media posts and ads while maintaining brand tone.
• Analyze and interpret data from social‑media analytics; measure and report performance of campaigns against goals.
• Create reports for the marketing, advancement, and admissions teams.
• Monitor competition and suggest improvements.
• Capture photos and videos at campus events, athletics competitions, graduations, etc.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, business, or a related field.
• Minimum of 1 year of marketing and/or communications or social‑media experience (preferred).

Required Knowledge and Skills

• Demonstrated ability to write, create content plans, manage, and assess multiple social‑media channels.
• Excellent interpersonal and oral communication skills.
• Understanding of KPIs and ability to define them specifically for social media.
• Strong functional knowledge of social‑media principles, practices, and professional execution.
• Creativity and ability to handle multiple projects while meeting concurrent deadlines.
• Ability to establish and maintain collaborative relationships with key constituencies.
• Interest in strategic marketing communications, storytelling, and enhancing the student experience through meaningful social connections.
• Experience with Microsoft Office suite.
• Experience with video‑editing software and social‑media platforms.

Schedule

Typical hours are 8:00 a.m. – 4:30 p.m., Monday through Friday. Occasional weekend and evening hours may be required.

Other Qualifications

Edgewood University, a Catholic university sponsored by the Dominican Sisters of Sinsinawa, is an Equal Opportunity Employer committed to academic excellence through diversity. Candidates must demonstrate multicultural competence and are encouraged to apply from traditionally underrepresented populations. The selected candidate must actively support the University’s mission and core values of truth, compassion, justice, partnership, and community.