Social Media Strategist

About the role

The Social Media Strategist plays a critical role in bringing Consuela's brand to life across social platforms through compelling storytelling, community engagement, and algorithm-winning content. This role sits within the Marketing team and is responsible for driving Consuela’s organic social media presence primarily across Facebook, Instagram, and TikTok while helping grow a highly engaged, loyal community around the brand.

Key responsibilities

• Own and execute Consuela’s organic social media strategy across Facebook, Instagram, and TikTok
• Create platform-specific content strategies that align with brand priorities, product launches, campaigns, and storytelling moments
• Manage social content calendars that balance strategic planning with agile, trend-responsive content opportunities
• Partner cross-functionally to ensure alignment between social storytelling, brand campaigns, retail initiatives, ecommerce priorities, and community engagement
• Identify opportunities to increase reach, engagement, follower growth, and brand relevance through algorithm-friendly content strategies
• Continuously evaluate platform performance and optimize content approaches based on insights, trends, and analytics
• Concept and create compelling social-first content that reflects the Consuela brand voice, aesthetic, and spirit
• Collaborate closely with Creative and Brand teams to translate campaigns, launches, and brand moments into engaging social storytelling
• Capture and produce real-time content including photo, video, Reels, TikToks, behind-the-scenes storytelling, and community-driven content
• Write engaging social copy that feels authentic, conversational, and aligned with the Consuela brand
• Maintain a strong understanding of evolving content formats, editing styles, hooks, and storytelling approaches that drive performance on Instagram and TikTok
• Help evolve Consuela’s social presence in ways that feel culturally relevant while remaining true to the brand
• Foster meaningful engagement with the Consuela community across social platforms
• Monitor comments, DMs, tags, and conversations to ensure timely and thoughtful engagement
• Build relationships with customers, creators, brand fans, and community advocates
• Identify opportunities to amplify user-generated content, community stories, and brand affinity moments
• Serve as a pulse point for customer sentiment, community feedback, and emerging conversations relevant to the brand
• Stay deeply connected to social media trends, platform changes, pop culture moments, creators, and emerging digital behaviors
• Identify timely opportunities for the brand to participate in relevant cultural conversations
• Bring fresh ideas and creative concepts forward regularly to keep content dynamic and engaging
• Monitor competitor activity and industry best practices to identify opportunities for innovation and differentiation
• Use data and performance insights to guide recommendations and continuously improve content effectiveness

What you bring to the role

• 3–5 years of experience managing and growing organic social media channels for a consumer-facing brand
• Proven success creating high-performing content on Instagram and TikTok specifically
• Deep understanding of social media algorithms, platform behaviors, and engagement drivers
• Strong creative eye with experience capturing and editing social-first photo and video content
• Exceptional storytelling and copywriting skills with an ability to adapt tone across platforms and audiences
• Strong understanding of internet culture, trends, creators, and evolving social behaviors
• Highly organized with strong project management and cross-functional communication skills
• Comfortable balancing strategic planning with hands-on content execution
• Experience working in fast-paced, growth-stage environments with evolving priorities
• Passion for fashion, art, storytelling, hospitality, and creating meaningful brand experiences
• Experience using social media management, analytics, and content editing tools preferred

How you show up

• You bring energy, curiosity, and creativity into every room and every project
• You are deeply plugged into culture and naturally ahead of trends
• You balance artistic instinct with strategic thinking and measurable performance
• You thrive in fast-moving environments and adapt quickly to change
• You are collaborative, communicative, and highly responsive across teams
• You take ownership and execute with urgency, organization, and attention to detail
• You care deeply about building authentic community and meaningful customer connection
• You are passionate about storytelling, brand building, and creating content people genuinely want to engage with
• You embody the spirit of “Make Today Ridiculously Awesome” in both your work and interactions

What success looks like

• Consuela’s organic social channels show sustained growth in both connected and unconnected reach and engagement
• Content consistently reflects the unique voice, spirit, and visual identity of the brand
• Social storytelling feels timely, culturally relevant, and creatively differentiated
• The community feels engaged, connected, and excited to participate with the brand
• Cross-functional teams view social as a strong strategic and creative partner
• Content execution is consistent, organized, and adaptable to evolving business priorities
• Social media performance insights lead to smarter, more effective content strategies over time