Social Media Strategist

Responsibilities

• Assist in the day-to-day management, scheduling, publishing, and monitoring of Carolina Hurricanes social media accounts.
• Ideate, create, and post across all Hurricanes organization social media platforms.
• Capture photo and video content during games, practices, community events, and team activities.
• Write engaging, timely, and on-brand social copy.
• Respond to fans across multiple social platforms.
• Create content that increases engagement and supports organizational initiatives.
• Support execution of the social media content calendar.
• Work with various members of the creative team and other internal departments to develop content for social media platforms.
• Aid in social analytics reporting and performance tracking.
• Ability to work both independently and desire to work collaboratively within larger meetings, discussions, and brainstorm sessions.
• Stay current on social media trends, emerging platforms, and digital best practices.
• Support ticketing, partnerships, retail and community initiatives through social media execution.
• Other duties as assigned.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 1+ years of experience working in social media in professional or collegiate sports.
• Strong understanding of social media platforms and best practices.
• Excellent writing, grammar, and proofreading skills.
• Experience creating mobile-first photo and video content – especially vertical video.
• Basic knowledge of Adobe Creative Suite preferred.
• Strong organizational and time management skills.
• Ability to multitask in a fast-paced environment.
• Passion for hockey and understanding of NHL culture preferred.
• Consistently reflect strong time management, organizational, and problem-solving skills.
• Must be dependable, flexible, and a reliable team player who can prioritize building interpersonal relationships.
• Ability to work non-traditional hours in non-traditional settings, including some nights, weekends and holidays, and able and willing to travel to off-site events, etc. as needed.
• Must be able to maintain confidentiality and use discretion when privy to sensitive information.
• Must pass a criminal background check.