Social Media Specialist

About the role

We're looking for a sharp, ambitious Social Media Specialist to own and run our entire social stack, using AI Agents and best-of-class technology to deliver sharp, professional content that resonates.

Responsibilities

• Build the right agent team support cross functional social media
• Run the social calendar: Own a unified content calendar across LinkedIn (CEO + company), TikTok, and X
• Support the CEO's LinkedIn presence: Create CEO-tone posts, manage the publishing cadence, monitor comments, and surface engagement opportunities
• Launch and grow our TikTok: Build HAI's TikTok presence from the ground up
• Manage company LinkedIn and X: Drive consistent posting on LinkedIn; keep a smart, light touch on X
• Source stories from across the company: Partner with sales, customer success, and clinical teams to extract and develop content from customer wins, use cases, product milestones, and team highlights
• Work with influencers and external voices: Identify, outreach, and coordinate with creators, clinicians, patient advocates, and industry voices to amplify HAI's story
• Create on-brand content: Design graphics in Canva and Figma, cut video natively on social platforms or with editing tools, and write copy that sounds like us
• Measure and report: Track performance across channels, learn what's working, and bring sharp recommendations on where to lean in

Requirements

• 3-5 years of social media experience at a brand, agency, or startup (internships count)
• Native fluency in LinkedIn, TikTok, and X—you understand the unwritten rules of each platform and can name the accounts setting the bar
• Strong writing chops and a feel for voice, especially the difference between a CEO post and a brand post
• Comfort designing in Canva and Figma; able to produce a clean graphic, social tile, or simple template without waiting on design
• Ability to shoot and edit short-form video on mobile or with lightweight editing tools
• Project management instincts: you can run a calendar, juggle stakeholders, and ship on a tight timeline
• Bias toward action and great judgment—you can move fast on a trend without putting the brand at risk
• Comfort with social listening and analytics tools (Sprout, Brandwatch, native analytics, etc.)
• Genuine interest in healthcare, AI, or both. You don't need to be an expert; you do need to be curious

Qualifications

• Must have a genuine interest in healthcare, AI, or both

Skills

• Strong writing and storytelling skills
• Ability to design and produce high-quality graphics and videos
• Experience managing social media calendars and coordinating with various teams
• Knowledge of social media analytics and listening tools
• Ability to work independently and manage multiple projects simultaneously

Benefits

• Competitive compensation
• Equity package
• Comprehensive benefits package

Pay

Compensation details will be discussed during the interview process.

Schedule

This role is expected to be in our Palo Alto office five days a week, unless otherwise specified.