Social Media Specialist

General Responsibilities

• Expanding access and awareness
• By promoting programs, financial aid (like Warrior Pledge), and flexible learning options, social content removes barriers and helps prospective students understand that college is attainable.
• Clear, targeted messaging reaches traditional students, adult learners, and underserved communities where they are.
• Strengthening community connection
• Social media serves as a front door to the college.
• Highlighting partnerships, local impact, and student success stories reinforces the institution's role in supporting vibrant communities and regional workforce development.
• Supporting enrollment and retention goals
• Strategic content---deadlines, program highlights, student services---guides students from interest to enrollment.
• This directly supports enrollment growth and student persistence.