Social Media Specialist

About the role

The Social Media Specialist serves as a member of the Digital Content team and is an online storyteller with a passion for connecting with people in a digital community. This position is responsible for building new and cultivating existing relationships with the audience through daily management of digital media channels and engaging the listener in discussions that connect them with God, the brand, artists, the community and each other.

Responsibilities

• Implement the social media strategy while working across departments on how best to support them including donor, programming, special events, prayer and promotions.
• Maintain and update social media sites (including Facebook, Instagram, Twitter, TikTok, and YouTube).
• Manage integrity and daily content of social media channels using the brand voice, social media and brand standards.
• Monitor and manage daily listener interaction on social media channels, conveying a sense of community with users and building a following based on creating valuable content and mutual sharing.
• Maintain balance in the type of content distributed on social media channels to ensure a holistic representation of the ministry messaging and efforts.
• Recommend and apply relevant social media techniques, processes and tools to improve overall growth, deeper engagement and improve efficiency.
• Create high quality and engaging graphics and images for social media, YouTube, web and app for multiple brands and departments.
• Create high quality and engaging videos and gifs for social media for multiple brands and departments.
• Attend Video shoots for artists/ influencer visits, DJs content & other ministry events. Help with setting up and filming.
• Help with Facebook LIVE capture during artist and influencer appearances.
• Compile social media and digital analytics for marketing analysis and ministry reports.

Requirements

• Education: Bachelor’s Degree in marketing, communications or similar field, preferred
• Experience: 1-3 years of digital media experience, with proven results using Facebook, Twitter and other social media platforms for a business or organization
• Knowledge, Skills And Abilities: Extensive experience with proven results using Instagram, Facebook, Twitter and other social medial platforms; Familiarity with HTML and WordPress preferred; Strong computer and technology skills including: Mac and PC proficiency, Proficient knowledge of Adobe Creative Suite including Photoshop, Illustrator and Premiere Pro, Familiarity with Google Analytics, Facebook Analytics and other web analytics tools; Knowledge of Adobe Audition a plus; Basic understanding of graphic design and video creation; Basic understanding of public relations and/or marketing; Basic Biblical understanding and the ability to communicate a Christian worldview through media; Strong creative writing and written communication skills including post captions and replying to comments; Strong verbal communication skills; Strong attention to detail; Must be innovative, proactive, and detailed oriented; Must be able to demonstrate good judgement and discretion when dealing with sensitive topics; Ability to work collaboratively with internal and external partners; Ability to manage multiple and simultaneous deadlines; Heart for Christian ministry; Strong moral character; Has a personal relationship with Jesus Christ. Spiritually grounded and working knowledge of scripture; Must be an active member of a Bible believing local church; Must be willing to submit a portfolio of work that demonstrates relevant experience and capabilities as part of the interview process.