Social Media Specialist

About the role

The Social Media Specialist will own the execution and day-to-day operations of social media across three connected brands: Rankings.io (our legal marketing agency), Personal Injury Mastermind (our media brand for PI attorneys, including PIMCON), and Chris Dreyer Co. (our founder/personal brand).

Responsibilities

• Project Management & Vertical Ownership
• Create, assign, and maintain ClickUp tasks for the social team
• Manage content pipelines and production timelines across all three brands
• Capture content, secure approvals, and keep production on schedule
• Coordinate logistics for client and industry collaborations
• Maintain clear documentation of processes
• Content Creation & On-Camera
• Comfortable being on camera on a regular (roughly weekly) basis
• Create content that's recognizably in our brand voice but brings your own creative spin
• Bring your own ideas to the table
• Adapt tone and style appropriately across the three brands (agency / media / founder)
• Production Logistics
• Coordinate on-the-ground logistics for content recording days
• Book recording locations when needed (studios, on-site at events, off-site shoots)
• Manage talent schedules, call sheets, and day-of logistics
• Ensure equipment, assets, props, and approvals are in place before recording starts
• Social Media Operations
• Schedule and publish content across LinkedIn, Instagram, TikTok, YouTube, X, and Facebook for Rankings.io, PIM, and Chris Dreyer Co.
• Maintain and organize the master social content calendar across all three brands
• Upload, tag, and organize content assets in our shared libraries
• Support platform maintenance, profile optimization, and link hygiene
• Support the build-out of PIMCON as its own dedicated channel as needed
• Community Management
• Monitor comments, DMs, mentions, and tagged content across all brands and platforms daily
• Respond to inbound engagement in the appropriate brand voice, on a defined response-time SLA
• Drive outbound community management
• Escalate leads, reputation concerns, sensitive conversations, or PR risks to the Social Media Manager
• Cultivate relationships with industry creators, attorney collaborators, and PIMCON speakers/sponsors
• Platform Hygiene & Audience Quality
• Conduct routine daily follower review and removal (spam, bots, irrelevant follows)
• Monitor for low-quality engagement, impersonation accounts, and policy violations
• Maintain audience quality standards
• Content Support & Repurposing
• Repurpose long-form content into platform-native social formats
• Support video publishing workflows including caption writing, thumbnail coordination, and metadata
• Cross-promote strategically between brands and assets
• Light video editing and content clipping as part of regular workflow
• Reporting Support
• Pull platform analytics on a regular cadence to support the Social Media Manager's reporting
• Maintain reporting dashboards and trackers
• Flag notable performance shifts (positive or negative) for analysis
• Develop your own performance instincts
• Trend & Culture Monitoring
• Stay current on platform updates, format shifts, and emerging trends
• Surface relevant cultural moments, trends, and collaboration opportunities
• Maintain a running ideas doc that feeds creative brainstorming

Requirements

• 3–5 years of hands-on social media experience (agency, in-house, or strong creator background)
• Demonstrated experience publishing and managing content across multiple platforms and brands
• Comfortable on camera with regular video content as part of your workflow
• Strong written communication and a clear feel for brand voice across different contexts
• Required hands-on experience with project management platforms — ClickUp, Monday, Trello, Asana, or similar
• Proactive ownership mindset — you don't wait to be assigned tasks, you see what needs to happen and run it
• Detail orientation and follow-through
• Comfort working with creative, opinionated personalities and front-line talent

Nice-to-Haves

• Experience with social scheduling tools (Sprout, Later, Buffer, Hootsuite, or similar)
• Video editing experience (CapCut, Descript, Premiere)
• YouTube channel management experience
• Familiarity with the legal industry, professional services marketing, or B2B media
• Event social experience (live coverage, conference content)
• Experience supporting a founder/personal brand

Benefits

• Starting Salary of $70,000
• Fully Remote
• Unlimited PTO
• $100 Wellness Reimbursement Program
• Quarterly training stipend for Professional Development
• 401(k) with 3% Employer match (Safe Harbor)
• 100% Employer-Paid Health Insurance

What to Expect in the Interview Process

• Human Resume Review
• One-Way Video Interview
• Live Zoom Interview
• Video Assessment
• Final Zoom Interview

About Rankings.io

More than 300+ PI firms have used Rankings.io to dominate the markets that matter most for high-value MVA, premises liability, and wrongful death cases nationwide. (We also support criminal defense, family law, and other high-stakes practice areas.)