Social Media Specialist

About the role

Ziegler Companies is seeking a Social Media Specialist to lead the development and execution of enterprise social media strategies that strengthen brand awareness, support recruitment, enhance customer engagement and reinforce Ziegler’s reputation across digital channels.

Responsibilities

• Serve as the organization’s subject matter expert for social media strategy, governance, audience engagement and platform optimization.
• Develop the enterprise social media strategy across brand, recruiting, thought leadership and commercial objectives.
• Build executive and employee advocacy programs that increase company visibility and credibility.
• Translate social listening, engagement trends and audience behavior into actionable recommendations for marketing strategy, content development and customer experience improvements.
• Establish channel-specific content strategies and KPI frameworks.
• Partner with Segment Marketing and Corporate Communications to identify opportunities for customer storytelling and commercial impact.
• Provide quarterly recommendations regarding channel mix, investment priorities and content optimization.
• Manage day-to-day execution and publishing across enterprise social media channels including LinkedIn, Instagram, YouTube, Facebook, TikTok, X, and PR channels.
• Manage community management guidelines, escalation protocols, social listening and response timing.
• Write and produce content aligned with brand voice, communications priorities and campaign goals.
• Manage social content calendars and posting schedules, and platform-specific optimization, considering both organic and paid media strategies.
• Ensure all social content aligns with brand and legal/compliance standards.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or related field required; equivalent social media management experience and writing portfolio may be considered.
• 4-7 years of social media or digital content experience.
• Strong writing skills with a portfolio of published brand content.
• Experience managing business accounts on major platforms (Instagram, Facebook, TikTok, X).
• Working knowledge of paid social advertising with boosted content.
• Comfort with social media management and listening tools (Sprout Social, Hootsuite).
• Experience with employee advocacy programs, recruiting content and reputation monitoring.
• Experience using social analytics to influence business and content decisions.
• Experience managing enterprise-level social governance.

Benefits

This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals.

The pay range for this position is $64,400.00 to $77,250.00. Starting wage is dependent on skills, experience, education and location. Pay range may vary by 10% depending upon the applicant’s location.

Along with competitive pay, full time positions are benefits eligible which includes:

• Health, Dental, Vision and Life Insurance
• 15 days of PTO your first year, accrual starts day 19
• paid holidays
• 401(k) plan with company contribution and match
• HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year
• Short-Term and Long-Term Disability Insurance
• FSA & EAP
• Paid Parental Leave & Funeral Leave
• Fitness membership discount
• Education Assistance