Social Media Specialist

Job Summary

Responsibilities

Requirements

Qualifications

Skills

Benefits

Pay

Schedule

The David Eccles School of Business is seeking a collaborative and creative Social Media Manager to lead the strategy, coordination, content creation, and execution of the school's social media presence across platforms. Reporting to the Senior Director, Brand Strategy, Marketing, and Communications, this role is responsible for developing and advancing the school's social media strategy to help elevate the visibility, reputation, and engagement of the Eccles School through compelling storytelling, audience-focused content, and consistent brand and messaging alignment.

Responsibilities

• Develop and lead the Eccles School's social media strategy across platforms to support the school's brand, reputation, engagement, and strategic priorities.
• Create and publish social media content, including short-form video, photography, interviews, event coverage, graphics, and written content tailored to platform audiences and best practices.
• Identify and elevate stories related to students, faculty, alumni, research, events, programs, and institutional initiatives through timely and audience-focused storytelling.
• Manage the day-to-day coordination and execution of the school's social media channels, including content planning, scheduling, publishing, monitoring, and community engagement.
• Lead social media analytics and performance reporting to evaluate effectiveness, identify opportunities, and inform content and channel strategies.
• Partner with the Branding, Marketing, and Communications team and stakeholders across the school to coordinate content, align messaging, and strengthen consistency across channels.
• Ensure social media content reflects the Eccles School's brand, messaging, voice, and visual identity standards.
• Maintain awareness of social media trends, platform updates, and audience behaviors to continuously improve content performance and engagement.
• Support live and special-event social media coverage, including occasional evening and weekend responsibilities as needed.

Qualifications

• Professional experience leading social media strategy, content creation, and execution across multiple platforms for an organization or brand.
• Experience capturing, filming, editing, and producing social media content, including short-form video, photography, interviews, and event coverage.
• Strong storytelling, writing, editing, and visual communication skills with the ability to adapt content for different audiences and platforms.
• Experience using social media analytics and reporting tools to evaluate performance and inform strategy and content decisions.
• Experience coordinating projects and collaborating with multiple stakeholders in a fast-moving environment.
• Understanding of brand strategy, messaging, and visual identity standards and how they translate across social media platforms.
• Experience in higher education, marketing, communications, media, journalism, or a related field is preferred.