Social Media Specialist

About the role

Cannon U.S.A. in Melville, NY is looking for a creative, strategic, and high-energy Social Media Specialist to join the Social Media and Content Strategy team. The ideal candidate will bridge the gap between technical excellence and lifestyle storytelling, helping us engage everyone from hobbyist photographers to world-class cinematographers.

Responsibilities

• Content Creation & Strategy: Assist in the end-to-end development of high-impact paid social ads and organic content across all major social channels
• Cinema Community Management: Take the lead on managing our cinema-focused Instagram handle. You will be responsible for engaging with the professional filmmaking community and showcasing high-end production workflows
• Trend Analysis: Proactively brainstorm and execute content based on trending concepts, sounds, and cultural moments to keep Canon at the forefront of the digital conversation
• Growth & Expansion: Contribute to data-driven growth plans for TikTok, Instagram, Pinterest and Threads, tailoring strategies to the unique audience of each platform
• User-Generated Campaign Management: Oversee our user-generated social campaign, including reviewing submissions and managing the social promotion strategies that celebrate the Canon community of photographers
• Product Launches: Provide critical support during product launch cycles, ensuring social teasers, announcements, and educational content are executed flawlessly
• Ambassador Social: Support the social promotion of our prestigious Canon Explorer of Light program, highlighting the work and expertise of Canon’s elite professional photographers
• Cross Functional Social Support: Collaborate with the broader marketing team to support marketing efforts for key products and services through strategic social funnels and conversion-focused tactics

Requirements

The ideal candidate lives and breathes social trends, understands the nuances of different platforms, and has a keen eye for the visual quality that the Canon name represents. They should have a Bachelor's degree in a relevant field or equivalent experience, plus 3 to 5 years of professional social media experience (agency or in-house).

Qualifications

• Deep understanding of the social media landscape, specifically the algorithms and best practices for TikTok and Instagram
• Niche Knowledge: A passion for photography and filmmaking. Familiarity with cinema-grade equipment and the professional production industry is a significant plus
• Creative Eye: Ability to identify high-quality visual assets and understand the aesthetic standards of the Canon brand
• Analytical Mindset: Comfortable using social analytics tools to track growth and pivot strategies based on performance data
• Communication: Exceptional writing skills with the ability to shift tone from "playful" and "trendy" to "professional" and "technical"

Skills & Expertise

• Bachelor's degree in a relevant field or equivalent experience required
• 3 to 5 years of professional social media experience (agency or in-house)
• Deep understanding of the social media landscape, specifically the algorithms and best practices for TikTok and Instagram
• Niche Knowledge: A passion for photography and filmmaking. Familiarity with cinema-grade equipment and the professional production industry is a significant plus
• Creative Eye: Ability to identify high-quality visual assets and understand the aesthetic standards of the Canon brand
• Analytical Mindset: Comfortable using social analytics tools to track growth and pivot strategies based on performance data
• Communication: Exceptional writing skills with the ability to shift tone from "playful" and "trendy" to "professional" and "technical"

Benefits

Note that work schedules and office reporting requirements may change from time to time based on business needs.

Pay

The anticipated salary range for this role is $66,300 - $81,550 annually.

Schedule

This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days).