Social Media Specialist

Key Responsibilities

• Manages and publishes daily content across TikTok, Instagram, and Facebook, focusing on trend-driven, engaging posts that elevate brand awareness and community interaction.
• Develops, plans, and maintains the monthly content calendar in alignment with overall marketing initiatives, ensuring consistent and timely messaging.
• Maintains and evolves the brand's digital content identity by contributing to content themes and voice development, staying current with social media best practices and emerging trends.
• Collaborates with cross-functional teams—including video production, product, and email marketing—to synchronize messaging and support campaign launches.
• Engages with creators and influencers, identifying collaboration opportunities that enhance CandleScience's presence and credibility in the crafting space.
• Creates and designs visual content such as social graphics, Instagram Stories, Reels covers, and short-form videos using design tools, ensuring alignment with brand aesthetics.
• Represents the brand on camera as needed, delivering a relatable and confident presence that resonates with the audience.
• Moderates social platforms to uphold community standards and protect the brand's reputation.

Requirements

• Bachelor's degree in a related field and/or 1-3 years of experience in social media management, digital content creation, or community engagement.
• Proven ability or strong willingness to develop a confident, engaging on-camera presence.
• Demonstrated expertise with social media platforms, particularly TikTok and Instagram, including experience growing or managing accounts.
• Excellent written and verbal communication skills.
• Creative aptitude with basic graphic design skills using tools like Canva or Adobe Express.
• Genuine interest in crafting, candle making, soap making, or related DIY activities.
• Highly organized self-starter who thrives in a fast-paced, collaborative environment.

About Us

CandleScience develops and sells candle and soap making supplies. Our customers vary in size from candle and soap entrepreneurs to seasonal hobbyists. We began in 2003 as a two-person startup, and have become the market leader in the industry. We work hard to develop natural and safe products that push the boundaries of candle and soap making. Our success is a result of our focus on web development, product development, and operations.