Social Media Specialist

Duties and Responsibilities

• Create excellent organic and paid content that articulates various brand voices.
• Help measure progress toward client marketing goals and impact of clients’ social media efforts.
• Provide comprehensive reporting and recommendations to clients based on the effectiveness of campaigns, content and overall strategy.
• Develop and manage editorial and content calendars.
• Help prepare and participate in client presentations.
• Collaborate with account teams to assess client needs and help in developing and executing program objectives.
• Maintain communication across PR & Social Media team to ensure all members are apprised of client activity.
• Conduct research for current clients and new business as required.
• Assist in new business pitches as required.
• Maintain a positive relationship between Adcom and clients.
• Provide support at in-person and virtual client events as needed.

Knowledge, Skills, and Abilities

• Strong knowledge of social networking sites, social media tools and applications.
• Proficient in all Microsoft Office programs.
• Excellent problem-solving and organizational skills.
• Strong attention to detail and ability to maintain the highest quality of work while meeting tight deadlines.
• Prior proven ability to work independently and as part of a team, to prioritize tasks and manage own time.
• Must be friendly, professional, organized and honest with a strong work ethic and desire for continuous improvement.

Credentials and Experience

• Two to four years of professional social media experience (agency work preferred).
• Bachelor’s degree in communications, public relations, marketing, journalism, etc.
• Experience in CPG and B2B social media marketing spaces desirable.