Social Media Specialist

About the role

This role exists to do three things well. Everything else supports them: Own organic social for a root-cause health brand. You are the single owner of Detox Nation’s organic presence across Instagram, TikTok, LinkedIn, YouTube, Facebook, X, and Pinterest (strategy, calendar, publishing, and community) while protecting our educational, grounded voice. Drive short-form video. Short-form video (Reels, TikTok, Shorts) is the core of how we reach new audiences. You own its strategy and execution from scripting and repurposing or existing content to optimizing for watch time and retention. Apply health-compliance judgment. Our content educates on sensitive health topics. You know how to make it compelling without fear-based hooks, overpromised outcomes, or non-compliant medical claims and you flag risk early.

Responsibilities

• Own organic social for a root-cause health brand. You are the single owner of Detox Nation’s organic presence across Instagram, TikTok, LinkedIn, YouTube, Facebook, X, and Pinterest (strategy, calendar, publishing, and community) while protecting our educational, grounded voice.
• Drive short-form video. Short-form video (Reels, TikTok, Shorts) is the core of how we reach new audiences. You own its strategy and execution from scripting and repurposing or existing content to optimizing for watch time and retention.
• Apply health-compliance judgment. Our content educates on sensitive health topics. You know how to make it compelling without fear-based hooks, overpromised outcomes, or non-compliant medical claims and you flag risk early.
• Own platform management and growth. Run Detox Nation’s organic presence across Instagram, TikTok, LinkedIn, YouTube (with the YouTube Assistant), Facebook, X, and Pinterest (with the Pinterest Manager). Develop platform-specific strategies to grow followers, reach, and engagement with a high-trust, mission-aligned audience, optimizing against analytics and audience behavior.
• Create and publish on-brand content (posts, stories, Reels/Shorts/TikToks, video clips, and Lives as appropriate). Repurpose blogs, course content, emails, and podcasts/talks into educational short-form and long-form video that holds attention while keeping Sinclair Kennally’s voice and credibility intact, and stay current on platform best practices without trend-chasing.
• Build and maintain a content calendar aligned with campaigns, launches, and educational priorities, coordinating with Copy, Design, and marketing leadership for clean, consistent execution.
• Moderate the community (with assistance), moderating for misinformation, hostility, and compliance risk, and escalate sensitive health questions appropriately. Ensure all content adheres to brand guidelines and health/wellness compliance standards (no medical claims, fear-based messaging, or overpromised outcomes) and flag risks early, especially on TikTok.
• Drive traffic to blogs, educational resources, and offers; support launches and promotions organically; and partner with Paid Media to identify high-performing organic content for amplification. Track engagement, reach, follower growth, watch time and retention, and click-throughs, and report on what’s working, what’s not, and what’s being tested next.

Requirements

• Hands-on social media management for a supplements, detox, functional/integrative medicine, or nutraceutical brand. General wellness, fitness, beauty, med spa, mental health, or lifestyle experience does not qualify on its own.
• You must have been the person who created and published the content — not a director who oversaw a team, and not an agency generalist with one wellness client among many.
• Proven, hands-on experience running short-form video (Reels, TikTok, Shorts), including scripting or outlining and editing.
• Demonstrated ability to work within brand and health-compliance constraints (no medical claims, no fear-based or overpromised messaging).
• Strong organizational and communication skills, and the reliability to own posting cadence and execution independently as a contractor.
• Proven experience managing brand social media accounts, with hands-on content creation and management.
• Strong understanding of short-form video dynamics and platform-specific best practices, and the ability to work within brand and compliance constraints.
• Strongly Preferred: Experience scripting or outlining educational video content in a health or science-based context. Comfort collaborating with copy, paid media, and content teams.

Qualifications

• Tools You’ll Use: Social scheduling tools (Later, Hootsuite, Buffer, etc.), Native platform analytics, Canva / Adobe Creative Suite, Google Workspace, Ssemble, How You’ll Be Measured: Audience growth and engagement quality, Short-form video performance (watch time, retention), Consistency and reliability of posting, Traffic and lead contribution, Brand and compliance adherence, Quality of insights and reporting, Cultural Fit: Calm, thoughtful, and mission-aligned, Systems-oriented with long-term thinking, Comfortable with responsibility and moderation, Proactive and reliable, Aligned with Detox Nation’s mission: root-cause education, integrity, and real results