Social Media Specialist

Position Summary

We're seeking a Social Media Specialist who can capture the essence of elite student-athletes and turn high-performance moments into compelling digital content. This role involves shaping the digital voice of IMG Academy and reaching a global audience.

Position Responsibilities

• Capture and produce high-quality photo and video UGC-style content (practice sessions, competitions, academics, campus life, interviews, behind-the-scenes).
• Edit and deliver short-form video content optimized for Instagram, TikTok, YouTube Shorts, and other emerging platforms.
• Create creative concepts aligned with brand campaigns and seasonal priorities.
• Develop graphics, captions, and motion assets that reflect brand voice and visual standards.
• Execute content calendars across core social platforms.
• Identify and leverage trending topics, sounds, and sports moments in real time.
• Collaborate with coaches, athletes, and internal departments to source compelling stories.
• Maintain consistent brand voice across all channels.
• Collaborate cross-functionally with sports, admissions, academics, and campus teams to ensure accurate content and alignment with seasonal priorities and business goals.

Knowledge, Skills And Abilities

• Minimum 4+ years of experience in social media content creation, preferably in sports, athletics, or performance training environments.
• Strong photography and videography skills.
• Deep understanding of current social media trends and platform best practices.
• Proficiency in Adobe Lightroom, Photoshop, Premiere Pro, and CapCut to edit, resize, and crop images and video for use in social media.
• Experience working with athletes, sports organizations, or youth sports brands.
• On-camera comfort and storytelling ability.
• Drone certification (FAA Part 107) is a plus.

Physical Demands And Work Environment

• The role will occasionally require extended and weekend hours during peak seasons.
• The role may require lifting, moving, pushing or pulling equipment or boxes in excess of 40lbs.
• Should be able to handle outdoor temperatures for a reasonable period of time.
• Ability to work flexible hours to include nights, weekends and holidays is required.

Background Requirements

• Requires a background check upon offer.
• Requires a drug test upon offer.

Benefits

• Comprehensive Medical, Dental and Vision
• Flexible Spending Account and Health Savings Account options
• 401k with an Employer Match
• Short Term and Long Term Disability
• Group and Supplemental Life & AD&D
• Gym Discount Program
• Pet Insurance
• Wellbeing Program
• and more!

Equal Employment Opportunity

IMG Academy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.