Social Media Specialist

About the role

Role Summary
We are seeking a Social Media Specialist with a passion for sports, collectibles, and digital culture to own social content across Topps Digital's collectible apps.

Responsibilities

• Content Creation & Production
• Produce original short and long-form video content highlighting new product releases, live digital & physical pack breaks, athlete spotlights, and behind-the-scenes stories from the world of collectibles.
• Develop content for Topps’ digital collectible apps (e.g., Topps BUNT, Star Wars™ Card Trader, Topps Total Football, Marvel Collect!), showcasing drops, limited-time releases, challenges, and collector community milestones.
• Design and animate motion graphics that bring products and digital collectibles to life in a dynamic, fan-first way.
• Edit and optimize content for platforms like TikTok, Instagram Reels, YouTube Shorts, and within app ecosystems.
• Capture and produce content surrounding athlete or celebrity signings, app and physical product launches, and at fan engagement events.
• Social Media & Digital Engagement
• Manage and schedule content across major social platforms, tailoring storytelling to resonate with both traditional collectors and digital-first fans.
• Create social content that connects physical trading cards and digital collectibles in ways that feel exciting and relevant to fans.
• Maintain performance metrics and adapt content strategies to drive fan engagement, retention, and app usage.
• Stay ahead of cultural and sports moments, seizing opportunities to spotlight digital collectibles in real time.
• Collaboration & Strategy
• Partner with product, marketing, and creative teams to bring cross-platform campaigns to life across physical and digital collecting ecosystems.
• Ensure content reflects the brand’s voice while celebrating the passion of the hobby and its fan communities.
• Support coverage of major sporting events, athlete partnerships, product drops, and in-app activations.

Requirements

Requirements
2–4 years of experience in social media management, content production, or digital marketing, ideally in sports, entertainment, or gaming/collectibles.

Qualifications

Qualifications
Strong proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator) or equivalent creative tools.
Proven ability to produce short-form, scroll-stopping content tailored to TikTok, Instagram Reels, YouTube Shorts, and app-native experiences.
Deep knowledge of sports culture and the trading card/collectibles community, with an understanding of the rise of digital collecting.
Strong storytelling ability to showcase the emotional connection between fans and their collectibles.
Ability to thrive in a fast-paced, sports-driven environment with live moments and rapid deadlines.
Experience creating content for app store product pages, gaming platforms, or livestream environments.

Skills

Skills
None listed.

Benefits

Benefits
Not specified.

Pay

Salary Range
Los Angeles: $64,400 - $78,200 USD
New York City: $70,000 - $85,000 USD

Schedule

Schedule
Not specified.