Social Media Specialist

Responsibilities

• Plan, write, publish, and manage content across company social media channels
• Maintain and update the social media editorial calendar in alignment with business priorities and communication needs
• Draft, edit, and adapt social copy for platform, audience, and message objectives
• Cover with internal stakeholders to identify stories, gather source material, and develop content
• Support content development for organizational announcements, campaigns, recruiting initiatives, employer brand, and culture communications
• Create or coordinate simple graphics and short-form videos consistent with brand standards
• Monitor channel activity and maintain content accuracy, timeliness, and consistency
• Measure and report social media performance using analytics tools and platform insights
• Track trends and identify opportunities to improve content effectiveness and audience engagement
• Ensure content follows internal review, approval, and brand governance processes
• Perform other related duties as assigned

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, English, or a related field, or equivalent practical experience
• 3-5 years of relevant professional experience in social media, digital marketing, content development, or communications
• Experience managing at least two business or corporate social media channels
• Demonstrated experience with LinkedIn content management and publishing
• Strong writing, editing, and proofreading skills
• Experience managing editorial or content calendars and balancing multiple deadlines
• Experience using social media analytics and reporting tools to assess performance
• Experience creating or coordinating basic creative assets for social use
• Ability to work collaboratively across departments and communicate effectively with varied stakeholders