Social Media Specialist

About the role

The Social Media Specialist will support media monitoring, multimedia, and strategic communications contracts within the federal sector. They will draft social media and multimedia content, support media monitoring reporting quality assurance, and help translate disaster assistance, preparedness, mitigation, recovery, and resilience messaging into clear, engaging, platform-ready products.

Responsibilities

• Draft, edit, and optimize social media copy, captions, calls to action, digital flyer text, infographic copy, reel copy, video scripts, storyboards, and other content for multimedia products.
• Support production videos by writing and refining content, incorporating SME input, and coordinating edits through review cycles.
• Review media monitoring reports, e-clipping outputs, dashboards, and analytics summaries for accuracy, relevance, source validity, working hyperlinks, duplicate items, appropriate tagging, and formatting consistency.
• Flag discrepancies in media monitoring outputs and coordinate with the Project Manager, media monitoring team, or Meltwater representatives to correct report logic, search terms, source selection, or other issues.
• Assist with development and refinement of Meltwater Search Agents, keywords, phrases, media lists, and monitoring parameters related to disaster assistance, state/local/tribal outlets, volunteer/non-profit organizations, and stakeholder audiences.
• Support daily media sweeps and reporting workflows, including validation of e-clipping content and timely reporting during routine operations and high-visibility disaster periods.
• Summarize trends and performance insights from media monitoring, social media metrics, reach/impressions, engagement, sentiment, share of voice, pickups, and other relevant indicators.
• Collaborate with designers, animators, video editors, and communications leads to ensure multimedia products are accurate, clear, brand-aligned, platform-optimized, and ready for posting or distribution.
• Apply plain-language writing, digital accessibility, Section 508 awareness, alt text, caption/transcript considerations, and quality control practices to social and multimedia content.
• Maintain organized content files, version histories, feedback trackers, and editorial calendars or content plans as needed.
• Respond quickly to client feedback, shifting priorities, and urgent disaster communications needs while maintaining accuracy and professionalism.

Requirements

• 3 years of experience in social media, digital communications, public affairs, marketing, journalism, content strategy, or a related field.
• Bachelor's degree in communications, public relations, marketing, journalism, English, digital media, emergency management, or a related field.
• Demonstrated experience writing and editing social media or multimedia content for public-facing audiences, preferably for government, public sector, nonprofit, emergency management, or regulated environments.
• Experience reviewing analytics, media monitoring reports, social listening outputs, e-clipping reports, or performance dashboards for accuracy and actionable insights.
• Familiarity with social media platforms and digital content best practices, including tailoring copy and creative direction to channel, audience, format, and objective.
• Familiarity with media monitoring or social listening tools; experience with Meltwater preferred.
• Strong writing, editing, proofreading, plain-language, and quality assurance skills, with close attention to accuracy, tone, grammar, and source details.
• Ability to manage multiple assignments, quick-turn deadlines, stakeholder feedback, and version control in a fast-paced environment.
• Working knowledge of accessible digital communications, including alt text, captions, transcripts, clear language, and Section 508 awareness.
• Ability to obtain and maintain a public trust clearance or federal suitability determination.
• Legal authorization to work in the U.S.
• Strong critical thinking, analytical and time management skills.
• Proven ability to organize, prioritize and work well with others.
• Ability to communicate thoughts, ideas and solutions logically both written and orally.
• Ability to stay calm under pressure and in a fast-paced environment.
• Ability to receive feedback from clients and implement changes quickly and effectively.
• Ability to get up to speed quickly on complex issues.
• Desire to work in a fast-paced, rapidly evolving environment.

Qualifications

This is a contingent hire position. This position is fully remote. However, some travel for client meetings and/or video shoots may be required. Due to the delivery timeline for a major deliverable, early morning hours may be required.