Social Media Specialist and Content Creator

About the role

This position is responsible for owning and executing our social media strategy end-to-end—from ideation through production to publishing and performance tracking. You will work alongside our internal marketing and operations teams to consistently deliver high-quality, engaging content that builds trust, drives engagement, and converts prospective patients.

Responsibilities

• Own the content engine end-to-end: concept, storyboard, shoot, edit, and publish high-performing creative with quick turnarounds.
• Film & produce patient testimonials and before-and-after transformations; capture office culture and behind-the-scenes; conduct on-camera interviews from a patient’s first consult through final delivery.
• Be the trend whisperer: stay on top of platform algorithms and current trends; tailor creative for each channel (Reels, TikToks, Shorts, long-form for YouTube/website).
• Edit like a pro: add graphics, captions, transitions, audio; optimize titles, descriptions, and metadata so each piece is primed to perform.
• Keep the drumbeat going: coordinate constantly with our locations to push out updates (“What’s new at Smart Arches”), seasonal promos, and community moments; schedule shoots and posts with HIPAA-compliant workflows.
• Manage assets smartly: tag, organize, and maintain a clean asset library so winning content is always at your fingertips.
• Be on the move (lightly): travel at least 1–3x per week to offices within 2–3 hours of Trenton to capture stories in real time.

Requirements

• 2+ years in content creation, video editing, or social media management; strong eye for framing, lighting, and visual storytelling.
• Proficiency in Premiere Pro, Final Cut, CapCut; comfortable directing and interviewing on camera.
• Organized, dependable, self-starter mindset; valid driver’s license and ability to travel regionally.
• Bonus points: DSLR/mirrorless photography, WordPress basics, copy chops, and experience in patient-centric industries.

Qualifications

Physical/Mental Demands and Work Environment: The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually low to moderate.

Benefits

Equal Employment: Our culture encourages individual development, embraces an inclusive environment, rewards innovative excellence, and leads in provider and patient satisfaction. Smart Arches values diversity, inclusion, and equity as matters of fairness and effectiveness. We are committed to hiring and retaining a staff that reflects the diversity of the communities we serve, fostering an inclusive working environment where staff of all backgrounds feel welcomed and engaged. Smart Arches is an Equal Opportunity Employer and encourages applications from individuals underrepresented in the medical sector, including people of color, and persons with non-traditional work and educational experience.

Schedule

The position is a full-time role with a hybrid work arrangement, based out of our Langhorne, PA office with occasional travel to regional centers within a 2–3 hour radius of Trenton, NJ.

Pay

Salary range: $60,000 - $80,000 annually. Salary is commensurate with experience.