Social Media & Content Specialist

Key Responsibilities

• Social Media & Content Strategy
• Develop, plan, and execute social media content across East Winds multiple business divisions using an established content calendar
• Manage up to 7 social media accounts simultaneously while ensuring each brand maintains a clear, consistent, and engaging voice
• Create engaging and on-brand content for:
• Weddings and special events
• Two on-site restaurant concepts
• Spa and salon services
• Wellness suite offerings
• Write compelling captions, promotional copy, and short-form content tailored to each audience and platform
• Create and adapt content specifically for Instagram, TikTok, and Pinterest, with a strong understanding of best practices, trends, platform behavior, and audience engagement strategies
• Design digital marketing assets using Canva, Adobe Express, or Adobe Creative Suite
• Capture content on-site as needed during events, special activations, or weekend programming
• Support the execution of content that drives visibility, bookings, and guest engagement across all platforms
• Marketing & Administrative Support
• Create and update online listings, business profiles, and marketing platforms as needed
• Draft and distribute press releases, announcements, and promotional communications
• Maintain organized content libraries, calendars, photo/video folders, and marketing assets
• Track approvals, deadlines, and publishing schedules to ensure timely and consistent execution
• Absorb and assist with light community management across social media channels, review platforms, and Google business profiles

Qualifications

• Proven experience in social media management, content creation, or digital marketing
• Must have hands-on experience managing Instagram, TikTok, and Pinterest for a brand or business
• Must be comfortable managing up to 7 social media accounts at one time across multiple business lines or brands
• Strong creative eye with the ability to turn ideas into polished, on-brand content
• Excellent organizational skills and strong attention to detail
• Ability to manage multiple brands, projects, and deadlines simultaneously
• Proficiency with social media platforms, scheduling tools, and design software
• Strong written communication skills and the ability to adapt tone across multiple audiences
• Comfortable taking direction while also bringing proactive ideas to the table
• Availability for occasional evenings and weekends to support content capture for events and programming