Social Media & Content Specialist

What You'll Do

• Manages the organization's social media presence across multiple platforms.
• Schedules posts and ensures consistent brand messaging.
• Creates, edits, and publishes engaging multimedia content.
• Develops and executes social media strategies to drive brand awareness, guest engagement, and audience growth.
• Maintains community engagement by responding to comments, direct messages, reviews, and inquiries.
• Plans, executes, and optimizes paid social media campaigns.
• Develops and manages relationships with influencers, content creators, and strategic partners.
• Tracks, analyzes, and reports social media performance metrics.
• Collaborates with internal departments and external partners to develop content supporting organizational goals.
• Serves as a liaison between the Television and Marketing Departments for video development.

Requirements

• College degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or related field; minimum one to two years of relevant experience in social media management, digital marketing, content creation, or a related field.
• Experience developing and executing successful social media strategies, creating engaging digital content, and managing paid social media campaigns preferred.