Social Media & Content Specialist

About the role

Gupta Media is seeking a Social Media & Content Specialist to join our dynamic team. The ideal candidate will bring a passion for creating compelling social content and a keen understanding of social media strategy.

Responsibilities

• Plan, create, and publish engaging social content including short-form video, photography, graphics, and post copy for clients.
• Develop and maintain editorial calendars and content strategies under the guidance of the Senior Social Media Strategist.
• Analyze and visualize data for content performance reporting to provide actionable insights.
• Partner with the Senior Social Media Strategist and Media teams to execute influencer content and branded partnerships.
• Monitor industry and social media trends, tools, platforms, innovations, and best practices.
• Manage community engagement and moderation on clients’ channels, including proactive outreach and strategic crisis monitoring.

Requirements

• Bachelor’s degree and 2+ years of experience in an agency or marketing role with a dedicated social media focus.
• Experience working with social media scheduling and content management tools.
• Strong portfolio of successful campaigns and evergreen social content, demonstrating creative storytelling ability across multiple social platforms that build awareness, engage new and existing customers, and increase conversions.
• Proficient with content creation tools like CapCut, Canva, Adobe Premiere, or similar video editing and design software.
• Excellent communication and creative thinking skills, with the ability to use data to inform strategic decisions.
• Outstanding writing, editing, and proofreading skills.
• Driven to learn new things and constantly improve on current methods.
• Proactive and independent with the ability to work across various media, meet tight deadlines, manage multiple projects simultaneously, and adjust as circumstances change.

Qualifications

• Strong portfolio of successful campaigns and evergreen social content, demonstrating creative storytelling ability across multiple social platforms that build awareness, engage new and existing customers, and increase conversions.
• Proficient with content creation tools like CapCut, Canva, Adobe Premiere, or similar video editing and design software.
• Excellent communication and creative thinking skills, with the ability to use data to inform strategic decisions.
• Outstanding writing, editing, and proofreading skills.
• Driven to learn new things and constantly improve on current methods.
• Proactive and independent with the ability to work across various media, meet tight deadlines, manage multiple projects simultaneously, and adjust as circumstances change.

Skills

• Content creation
• Social media strategy
• Data analysis
• Influencer coordination
• Trend monitoring
• Community management

Benefits

• Competitive compensation package including base salary ($65,000 - $80,000), annual bonus, and participation in a 401(k) plan with up to 5% Safe Harbor contributions.
• Comprehensive benefits package including health, dental, vision, and pet insurance; Flexible and Dependent Care Savings Accounts; commuting and wellness stipends; and opportunities for professional development and career growth.
• Flexible work environment with an emphasis on collaboration and creativity.

Pay

• The anticipated base salary range is $65,000 - $80,000, depending on relevant experience, skills, and qualifications.

Schedule

• Full-time position.