Social Media & Content Specialist

About The Role

The Social Media & Content Specialist will play a pivotal role in shaping and executing the social media strategy for the auction side of Cars & Bids. This full-time, remote position reports directly to the Head of Growth Marketing and is ideal for someone deeply embedded in car culture, with a passion for automotive content creation and community engagement.

This position involves creating engaging video and static content, fostering community interaction, and promoting live auctions organically to maximize participation and marketplace growth. The role also includes managing all organic social channels, including Instagram, Threads, X, TikTok, Facebook, LinkedIn, and YouTube, as well as automotive forums like Audi-World and Bimmerforums.

Qualifications

• 2-4 years of experience creating and publishing social media content, preferably in a highly engagement-driven environment
• Deep personal involvement and familiarity with car culture, including active participation in Reddit, TikTok, automotive forums, and related communities
• Strong understanding of social media metrics, analytics, and how they relate to business performance
• Proficiency in native social video production, including shooting, editing, and publishing content directly from a smartphone
• Experience managing email marketing campaigns in conjunction with social media efforts to increase engagement
• Excellent written and verbal communication skills tailored to diverse social platforms
• Highly organized with the ability to plan and execute a content calendar across multiple channels
• Knowledge of social listening tools and strategies is a plus
• Professional background in video production or automotive industry experience is advantageous
• Familiarity with social media management tools like Sprout Social or similar platforms is preferred

Responsibilities

• Own and manage all organic social media channels for the auction business, including Instagram, Threads, X, TikTok, Facebook, LinkedIn, and YouTube
• Engage actively with automotive communities on Reddit, forums, and social platforms to foster community growth and sentiment
• Develop and maintain a comprehensive content calendar, planning and scheduling posts across all channels
• Create, shoot, edit, and publish engaging video and static content tailored to each platform’s audience and format
• Monitor engagement metrics, community feedback, and sentiment to inform content strategy and community management
• Participate in relevant online discussions, threads, and forums to promote Cars & Bids auctions organically
• Drive live auction participation by promoting upcoming events, offers, and content drops through organic channels and email campaigns
• Craft compelling top-of-funnel promotional emails to attract new users and retain existing community members
• Collaborate with the marketing team to develop channel-specific strategies, defining KPIs and tracking performance against goals
• Identify opportunities to improve the customer journey, reducing drop-offs between discovery, submission, and auction participation
• Stay updated on social media trends, platform updates, and automotive culture to keep content fresh and relevant

Benefits

• Competitive salary ranging from $70,000 to $80,000 USD annually
• Equity options aligned with company growth and success
• Comprehensive benefits package including health, dental, and vision insurance
• Flexible remote work environment promoting work-life balance
• Opportunity to work within a passionate automotive community and influence a rapidly expanding marketplace
• Professional development opportunities and access to industry events
• Collaborative team culture focused on innovation, creativity, and automotive enthusiasm

Equal Opportunity

Cars & Bids is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that a diverse team fosters innovation and drives our success, and we welcome applications from individuals of all backgrounds who are passionate about automotive culture and social media.