Social Media & Content Specialist

We need to output HTML fragment with headings

for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections where posting has real specific content. Must not repeat job title as heading. Must not include Job ID etc. Must preserve all substantive info, no invented or summarized away detail. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. We need to parse the posting. Sections present: - About Aeroflow (company description) – could be "About the role"? Actually "About Aeroflow" is company overview. The instruction says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should map content to these headings. "About Aeroflow" could be under "About the role"? Usually "About the role" is description of role and company. We'll include an

About the role

and put the company overview and division description there. - The Opportunity: description of role – could also go under About the role or maybe separate? But we only have limited headings. Could combine. - Your Primary Responsibilities: list of duties – use

Responsibilities

with

• . - Skills For Success: list of skills – could be

  Skills

  (or maybe "Skills For Success"). - Required Qualifications: list –

  Qualifications

  (or Requirements?). The instruction includes Requirements and Qualifications separate. Usually Requirements = qualifications? We'll treat "Required Qualifications" as Qualifications. Could also have Requirements separate if any. There's no separate "Requirements" besides qualifications. So we will have Qualifications. - What Aeroflow Offers: benefits –

  Benefits

  with list. - Pay: Not explicitly stated; they say "Competitive Pay" but no specifics. The instruction: never create Pay/Schedule/Benefits sections unless posting actually states them. They mention "Competitive Pay" but no amount. Is that considered stating? It says "Competitive Pay" but not a number. The instruction says never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. "Competitive Pay" is vague but still a statement. However it's not a specific number; could be considered placeholder? It's not a number but it's a statement that pay is competitive. Might be considered filler? Safer to omit Pay section because no specific amount. Similarly Schedule: not mentioned. So we omit Pay and Schedule. - Also there is mention of "Ability to come into the Aeroflow Health headquarters at least twice per year for onsite planning sessions." That could be under Requirements or Qualifications? It's a requirement. Could be placed under Qualifications. - Also there is "Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies.Compliance is a condition of employment and is considered an element of job performance.Maintain HIPAA/patient confidentiality" – that's also a requirement. - Also there is a lot of boilerplate about EEO etc which we must remove. - Also there is a paragraph about recognition awards etc – could be under About the role or Benefits? It's about company achievements; could be under About the role. - Also there is a statement about equal opportunity employer etc – remove as boilerplate. - Also there is a paragraph about recruiter communication etc – remove as boilerplate (application instructions/scam warning). Must remove. Thus final HTML:

  About the role

  ... company overview and division description ...

  Responsibilities

  • ...
  ...

  Skills

  • ...
  ...

  Qualifications

  • ...
  ...

  Benefits

  • ...
  ...
  We need to ensure we preserve all substantive info. Let's extract. About Aeroflow paragraph: "Aeroflow Health is a leading provider of home medical equipment and clinical support services, helping patients across the country access the products and care they need to live healthier lives at home. Through innovative technology, streamlined delivery platforms, and deep expertise in insurance navigation, we remove barriers to care and simplify complex healthcare processes for families, providers, and payers alike. Headquartered in Western North Carolina, Aeroflow is proud to be one of the fastest-growing healthcare companies in the country, recognized on the Inc. 5000 list and consistently certified as a Great Place to Work®. As we continue to grow, we remain committed to building an exceptional workplace where talented professionals are empowered, supported, and inspired to make meaningful impact every day. Aeroflow Health's Mom & Baby Division supports hundreds of thousands of growing families each year through insurance-covered maternal health products and services. From breast pumps and milk storage bags to pregnancy and breastfeeding classes, lactation support, and postpartum recovery products, we help moms access the resources they need through insurance while delivering an exceptional patient experience throughout pregnancy and postpartum." The Opportunity paragraph: "Aeroflow Health is seeking a Social Media & Content Specialist to lead the day-to-day execution of social content across multiple platforms and serve as a key voice for our Mom & Baby division. This is a content-first position focused on creating, repurposing, and publishing engaging social content across platforms, engaging with our community, monitoring trends, and using performance insights to continuously improve our approach." We can combine that into About the role. Now Responsibilities list: - Partner with the Brand Manager and internal and external partners to translate the social strategy into a content plan informed by business priorities, current trends, and key marketing initiatives. - Maintain a rolling monthly content calendar while keeping flexibility for real-time trends. - Own day-to-day scheduling and publishing of approved organic content across social channels. - Create short-form video, graphics, and other social content using existing brand assets, templates, partner/influencer content, and original content. Use tools such as Canva and CapCut while maintaining brand standards. - Monitor and engage with comments, mentions, and other community conversations across social channels in a timely, thoughtful, and on-brand manner. - Help manage incoming DMs in accordance with established patient privacy and escalation protocols, partnering with Customer Experience and other internal teams when questions or issues require additional support. - Monitor and report on monthly social performance, identifying trends and insights that can inform future content, creative testing, and channel strategy. - Proactively monitor social media trends, industry news, and PR mentions to support brand relevance, identify timely posting opportunities, and inform future content. - As needed, serve as an on-camera or behind-the-camera creator of product-focused and educational UGC, including unboxings, product demonstrations, photography, and short-form video for use across organic and paid marketing channels. (Necessary materials, products, and props will be provided by Aeroflow.) - Identify opportunities to extend the reach of existing content across platforms, including repurposing social creative, UGC, blog content, care guides, educational resources, and campaign assets for channels such as YouTube, Pinterest, LinkedIn, and other emerging platforms. - Work closely with broader marketing team and lactation content team to ensure social content supports broader campaigns and business priorities while maintaining brand consistency and appropriate patient confidentiality. We need to ensure we keep all details. Now Skills For Success list: - Proficiency in short-form video, photography, graphic design, and UGC-style content using tools like Canva and CapCut. - Comfortable both behind the camera and occasionally on-camera for product demos, unboxings, or quick brand videos as needed. - Strong understanding of social platforms and the ability to create content that feels native and relevant to each platform. - Copywriting and community engagement skills, with the ability to communicate in a voice that feels authentic, supportive, and on-brand. - Strong social judgment, with the ability to determine when and how a brand should participate in trends, conversations, and cultural moments while maintaining brand safety. - Ability to balance planned campaigns with timely, reactive opportunities. - Eye for design and visual storytelling, with the ability to work within established brand standards and templates. - Comfortable analyzing social performance and translating data into recommendations for future content. - Strong project and time-management skills, with the ability to juggle multiple projects and deadlines. - Ability to collaborate effectively across marketing, creative, customer care, clinical, and external/agency partners. - Demonstrates initiative, resourcefulness, self-motivation, and a level of ownership. - Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies. Compliance is a condition of employment and is considered an element of job performance. Maintain HIPAA/patient confidentiality. Note: The last three bullets about compliance could be under Qualifications but they are in Skills For Success section. We'll keep them there. Now Required Qualifications list: - Bachelor's degree in marketing, communications, or related field. - 2-5 years of experience in social media, content marketing, digital marketing, or a related field. - Hands-on experience managing or supporting brand social media accounts across major platforms such as Instagram, Facebook, TikTok, YouTube, Pinterest, LinkedIn, and/or Reddit. - An eye for design and proficiency in Canva or similar tools; work examples of past creative projects and/or UGC content creation. - Experience with social publishing, community management, analytics, or listening tools; familiarity with platforms such as Sprout Social, Hootsuite, or Metricool preferred. - Understanding of how brands can participate authentically in social media while maintaining brand safety and HIPAA/patient confidentiality. - Ability to come into the Aeroflow Health headquarters at least twice per year for onsite planning sessions. Now Benefits list (What Aeroflow Offers): - Competitive Pay - Health Plans with FSA or HSA options - Dental - Vision Insurance - Optional Life Insurance - 401K with Company Match - 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s) - Additional Parental benefits to include fertility stipends, free diapers, breast pump - Paid Holidays - PTO Accrual from day one - Employee Assistance Programs - SO MUCH MORE!! (maybe we keep as is? It's vague but it's part of benefits. It's not a specific benefit but it's a phrase. Might be considered filler? It's not a specific benefit but it's part of the posting. The instruction says never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. "SO MUCH MORE!!" is vague but it's not a specific benefit; could be considered filler. Safer to omit that line. We'll keep the specific benefits listed before that. Also there is a list of recognitions: Family Forward Certified Great Place to Work Certified Inc. 5000 Best Place to Work award winner HME Excellence Award Sky High Growth Award. This is substantive; could be included under About the role or Benefits? It's about company achievements; could be under About the role. We'll include that in About the role paragraph after the division description. Now we must not include boilerplate: equal opportunity employer, recruiter communication, etc. Remove. Now construct HTML. We need to wrap each section in

  and then content. For About the role: we can have multiple paragraphs. Let's craft:

  About the role

  Aeroflow Health is a leading provider of home medical equipment and clinical support services, helping patients across the country access the products and care they need to live healthier lives at home. Through innovative technology, streamlined delivery platforms, and deep expertise in insurance navigation, we remove barriers