Social Media & Content Specialist

About the Role

We are seeking a Social Media & Content Specialist to lead and execute the firm's organic social media efforts across all major platforms, including Facebook, Instagram, LinkedIn, TikTok, X, and YouTube. This role involves strategic content distribution, audience engagement, and building meaningful business opportunities. You'll work closely with the marketing and leadership teams to grow both the W.A. Smith Financial brand and Bill Smith's personal brand through high-quality content and consistent engagement.

Responsibilities

• Manage and execute content distribution across all social media platforms
• Create social media copy, captions, titles, thumbnails, and posting assets
• Schedule and publish content through social scheduling platforms
• Support the growth of Bill Smith's personal brand social presence
• Engage with comments, messages, and audience interaction professionally and consistently
• Collaborate with the Marketing team on monthly content planning initiatives
• Capture organic internal content around the office, events, and community initiatives
• Assist with recording YouTube videos, Ascend 360 Insider episodes, and founder/CEO content
• Coordinate with external video editors during post-production
• Monitor analytics, engagement, and KPI performance trends
• Help improve and optimize the firm's Content OS over time
• Identify opportunities to improve social media reach, engagement, and lead generation

Qualifications

• Strong understanding of all major social media platforms
• Experience with Meta Business Suite and LinkedIn management
• Proficiency in Canva, Adobe Suite, CapCut, and InDesign
• Strong copywriting and content creation ability
• Familiarity with AI tools such as ChatGPT
• Experience using social media scheduling platforms
• Basic camera, lighting, and audio production knowledge
• Ability to manage multiple content workflows simultaneously
• B2C social media experience is strongly preferred

Ideal Candidate Traits

• Hungry, humble, and smart
• Organized and proactive
• Creative and results-driven
• Comfortable working independently
• Collaborative and team-oriented
• Strong communicator and copywriter
• Entrepreneurial mindset with ownership mentality
• Interested in growing long-term with a rapidly expanding company
• Motivated by impact, not just activity

Work Environment & Expectations

This is a full-time, in-office role based in Sheffield Village, Ohio. The environment is collaborative and team-focused, with occasional weekday evening events (typically 1 or fewer per month). There are no weekend work expectations, and there’s an opportunity for long-term growth as the company expands.

Why Join W.A. Smith Financial Group

• Be part of a rapidly growing independent advisory firm
• Work directly with leadership and the Marketing team
• Help build a modern media and content engine inside the financial industry
• Make a real impact on firm growth and brand awareness
• Help families discover financial guidance that could change their future
• Join a company that genuinely values media, content, creativity, and innovation

Location: Sheffield Village, OH | Employment Type: Full-Time