Social Media & Content Specialist

Location: Sheffield Village, OH Employment Type: Full-Time The Opportunity We are seeking a Social Media & Content Specialist to lead and execute the firm's organic social media efforts across all major platforms including Facebook, Instagram, LinkedIn, TikTok, X, and YouTube. This is not a "post graphics and move on" type of role. We Are Looking For Someone Who Understands How To Distribute content strategically,Capture attention,Drive engagement,Create compelling copy,Build audience trust, and help convert attention into meaningful business opportunitiesHas general understanding of how marketing funnel to lead produced to conversion into sales opportunity works in the B2C space This role will work closely with the marketing team and leadership team to help grow both the W.A. Smith Financial brand and Bill Smith's personal brand through consistent, high-quality content distribution and engagement. If you love social media, content, creativity, storytelling, audience growth, and building something meaningful inside a fast-growing company — this could be a tremendous opportunity. What You'll Be Doing As the Social Media & Content Specialist, you will: Manage and execute content distribution across all social media platformsCreate social media copy, captions, titles, thumbnails, and posting assetsSchedule and publish content through social scheduling platformsSupport the growth of Bill Smith's personal brand social presenceEngage with comments, messages, and audience interaction professionally and consistentlyCollaborate with the Marketing team on monthly content planning initiativesCapture organic internal content around the office, events, and community initiativesAssist with recording YouTube videos, Ascend 360 Insider episodes (weekly video email series), and founder/CEO contentCoordinate with external video editors during post-productionMonitor analytics, engagement, and KPI performance trendsHelp improve and optimize the firm's Content OS over timeIdentify opportunities to improve social media reach, engagement, and lead generation Ideal Candidate Traits Hungry, humble, and smartOrganized and proactiveCreative and results-drivenComfortable working independentlyCollaborative and team-orientedStrong communicator and copywriterEntrepreneurial mindset with ownership mentalityInterested in growing long-term with a rapidly expanding companyMotivated by impact, not just activity Required Skills & Experience Strong understanding of all major social media platformsExperience with Meta Business Suite and LinkedIn managementExperience using Canva, Adobe Suite, CapCut, and InDesignStrong copywriting and content creation abilityFamiliarity with AI tools such as ChatGPTExperience using social media scheduling platformsBasic camera, lighting, and audio production knowledgeAbility to manage multiple content workflows simultaneously B2C Social Media Experience Is Strongly Preferred. Financial services experience is not required. Work Environment & Expectations Full-time, in-office role based in Sheffield Village, OhioCollaborative team-focused environmentOccasional weekday evening events (typically 1 or fewer per month)No weekend work expectationsOpportunity for long-term growth as the company expands Why Join W.A. Smith Financial Group Be part of a rapidly growing independent advisory firmWork directly with leadership and the Marketing teamHelp build a modern media and content engine inside the financial industryMake a real impact on firm growth and brand awarenessHelp families discover financial guidance that could change their futureJoin a company that genuinely values media, content, creativity, and innovation