Social Media & Content Specialist

Position Summary

The Social Media & Content Specialist will serve as Complete Care's primary social media content creator, responsible for developing engaging short-form video content, social media graphics, and marketing materials that strengthen brand awareness, audience engagement and company culture.

Key Responsibilities

• Create engaging short-form video content for Instagram Reels, Facebook, LinkedIn, YouTube Shorts and other relevant platforms.
• Develop creative content ideas, storylines, captions and campaigns that align with company marketing objectives.
• Design social media graphics, carousel posts, promotional assets and branded visual content.
• Maintain and execute the social media content calendar across multiple platforms.
• Capture photo and video content at clinics, company events, community outreach initiatives and employee engagement activities.
• Edit and optimize content for platform-specific performance and audience engagement.
• Monitor social media performance metrics and recommend content improvements based on results.
• Stay current on social media trends, content formats and platform updates to identify new opportunities for engagement.
• Monitor and respond to comments, messages, reviews, and social media interactions in a timely and professional manner.
• Foster positive engagement and build trust with patients, referral partners, employees and community members.
• Escalate patient concerns or sensitive inquiries according to company protocols.
• Support reputation management efforts through active social engagement.
• Graphic Design & Marketing Asset Development
• Create branded marketing materials including social graphics, flyers, brochures, event materials, presentations, digital advertisements and promotional collateral.
• Create visual assets that support marketing campaigns across social, web, email and internal communication channels.
• Ensure all creative materials maintain consistency with Complete Care's brand standards.
• Develop and maintain templates that can be utilized across multiple clinics and departments.
• Provider & Brand Storytelling
• Create content that highlights provider expertise, patient care, company culture, and community involvement.
• Partner with clinic teams to identify authentic stories that strengthen brand awareness and engagement.
• Internal Content & Marketing Support
• Maintain and organize marketing assets within the company's SharePoint and intranet platforms.
• Support development of presentations and visual materials for leadership and department initiatives.
• Ensure marketing resources remain current, organized and easily accessible.
• Aid in internal communication campaigns and employee engagement initiatives.
• Cross-Functional Collaboration
• Partner with Business Development, Clinic Operations, Human Resources and Leadership teams to support marketing initiatives.
• Support planning and execution of company events, community outreach programs, open houses, health fairs and other marketing activities.
• Success Metrics
• Consistent creation and publication of high-quality social media content.
• Growth in social media engagement, audience reach, and follower acquisition.
• Increased performance of short-form video content across platforms.
• Timely completion of marketing requests and creative deliverables.
• Strong brand consistency across all content and marketing materials.
• Effective organization and maintenance of marketing assets and content libraries.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or a related field.
• Minimum 2-3 years of experience in social media content creation, digital marketing or content marketing.
• Demonstrated experience creating short-form video content for social media platforms.
• Strong graphic design skills using Canva, Adobe Creative Suite.
• Experience managing social media platforms for a business or organization.
• Proficiency with video editing tools such as CapCut, Adobe Premiere Pro, Canva or similar.
• Excellent written communication and visual storytelling abilities.
• Strong organizational and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Collaborative mindset with strong interpersonal skills.

Preferred Experience

• Experience in healthcare, professional services, multi-location businesses or franchise environments.
• Experience using social media scheduling and analytics tools.
• Experience with SharePoint and Microsoft PowerPoint.
• Photography and basic videography experience.

Portfolio Requirement

Applicants should submit a portfolio, social media account examples, or links to content they have personally created, including examples of:

• Short-form video content
• Social media graphics
• Marketing campaigns
• Digital content creation projects